# Parisian Boutique Concepts Rich & Royal's Store Merchandising Features Romantic French Accents By Ady Floyd | Published 2015-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rich-royal References: [retaildesignblog.net](http://retaildesignblog.net/2015/07/14/rich-royal-store-visual-merchandising-by-blocher-blocher-berlin-germany/) & [blocherblocher](http://blocherblocher.com/en/) Blocher Blocher designed the aesthetically pleasing [visual merchandising display](https://www.trendhunter.com/trends/globus-basel) for the Rich & Royal store. Through the incorporation of [Parisian details](https://www.trendhunter.com/trends/longchamp-x-constantin-riant), the design team creates an elegant and [immersive retail space](https://www.trendhunter.com/trends/la-maison-gnrale) that transports consumers across the globe. The inspiration for this retail concept emerged from the recent Rich & Royal campaign that was photographed in Paris. Using the motto "Take me to Paris," this store's merchandising fuses romantic and edgy details. Using mannequins, warm color tones and glittery accents, the retailer's desired scene comes together in one cohesive environment. The iconic Eiffel tower landmark is a dominant symbol throughout the boutique's merchandising display set-up. There are also additional accents of romantic street art pieces throughout the store. The overall concept gives visitors a serene feeling and provides Rich & Royal fans with an immersive shopping experience. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Parisian-inspired Visual Merchandising:** Opportunity for retailers to create immersive shopping experiences by incorporating romantic French accents in their store designs. - **Campaign-inspired Store Concepts:** Opportunity for brands to leverage their advertising campaigns as inspiration for retail merchandising, creating a cohesive and visually appealing environment. - **Transportive Retail Spaces:** Opportunity to design retail spaces that transport consumers to different locations or evoke specific atmospheres, enhancing the overall shopping experience. ### Where This Applies - **Fashion Retail:** Fashion retailers can create captivating store experiences by incorporating Parisian-inspired decor and themes, attracting customers seeking unique and immersive shopping environments. - **Advertising & Marketing:** The integration of campaign themes into store merchandising offers opportunities for advertising and marketing agencies to extend the brand experience and drive consumer engagement. - **Interior Design:** Interior designers can explore the concept of transportive retail spaces, using sensory elements and thematic design to create captivating environments that engage and delight customers. ## Related on Trend Hunter - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Luxury Seasonal Retail Interiors](https://www.trendhunter.com/trends/seasonal-boutique-in-sainttropez.md) - [Colorful European Retail Experiences](https://www.trendhunter.com/trends/european-retail.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Modern Luxury Retail Concepts](https://www.trendhunter.com/trends/boss-boutique.md) - [Riviera-Inspired Retail Experiences](https://www.trendhunter.com/trends/balmain-beach-club.md) - [Premium In-Store Experiences](https://www.trendhunter.com/trends/lancomes-domaine.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md)