# Hydrating Serum Body Washes hanni Rich Rinse Contains 50% Less Water Than Traditional Body Washes By Laura McQuarrie | Published 2026-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rich-rinse References: [heyhanni](https://heyhanni.com/products/rich-rinse-body-wash) & [instagram](https://www.instagram.com/p/DVtQA1AlILz/?img_index=1)  Unlike body washes that are marketed as moisturizing, [hanni's](https://www.trendhunter.com/trends/cocoon-cleanse) Rich Rinse isn't a cleanser-first formula, it's serum-first. This hydrating serum body wash differentiates itself with a formula that contains 50% less water than traditional body washes, and softens as it cleanses with skin-conditioning ingredients like glycerin, aloe leaf water, and coconut water. As such, Rich Rinse is ideal for people with tight, dry, moisture-depleted skin. This hydrating serum body wash does not leave skin feeling squeaky or stripped post-use, and the sensorial experience of using it is made even more pleasant with the brand's signature [Sparkling Palmarosa scent](https://www.trendhunter.com/trends/evolvetogether) with rose stems, pink pepper, palmarosa, geranium and jasmine, plus amber and honey wood for a modern, skin-warmed feel. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 56% | Activity: 64% | Freshness: 69% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Water-reduced Personal Care:** Formulations that cut water content by half enable concentrated products that lower shipping weight and open possibilities for novel dosing formats and supply-chain efficiencies. - **Serum-first Cleansers:** Cleansers designed around treatment actives rather than surfactant dominance create room for hybrid products that combine gentle cleansing with targeted skin therapy for moisture-depleted consumers. - **Sensorial Fragrance-forward Hygiene:** Hygiene products built around immersive scent profiles and layered botanical notes reposition routine bathing as a wellness and mood-enhancement experience. ### Where This Applies - **Skincare Manufacturing:** Manufacturers can reformulate production lines to handle higher-viscosity, low-water formulas and integrate ingredient-stability solutions for concentrated serums. - **Sustainable Packaging:** Packaging firms have the chance to create low-waste dispensers and refill systems tailored to denser formulations that reduce plastic use and logistics emissions. - **Fragrance Design:** Perfumers and scent houses may expand into bespoke olfactory experiences for everyday care products, pairing functional benefits with emotional and sensorial storytelling. ## Related on Trend Hunter - [Serum-Powered Body Washes](https://www.trendhunter.com/trends/dove-serum-oil-body-wash.md) - [High-Performance Skincare Pop-Ups](https://www.trendhunter.com/trends/olay-pit-stop.md) - [Enchanting Body Washes](https://www.trendhunter.com/trends/olay-x-wicked-for-good.md) - [Mindful Skincare Body Washes](https://www.trendhunter.com/trends/serum-body-wash.md) - [Affordable Limited-Edition Skincare Sets](https://www.trendhunter.com/trends/affordable-limitededition-skincare-set.md) - [Recovery-Focused Skincare](https://www.trendhunter.com/trends/primark-performance-beauty.md) - [Body Wash Holiday Giveaways](https://www.trendhunter.com/trends/happy-ollydays-giveaway.md) - [Biocompatible Skincare Ranges](https://www.trendhunter.com/trends/naturium-amazon-canada-1.md) - [Bodycare Bookshop Pop-Ups](https://www.trendhunter.com/trends/joonbyrd-bookshop.md)