# Clarity Improving Energy Beverages The Rich Recovery Drink Boosts Brain Power and More By Michael Hemsworth | Published 2018-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rich-recovery References: [preparedfoods](https://www.preparedfoods.com/articles/121806-rich-recovery-health-enhancement-drink) & [getrichrecovery](https://www.getrichrecovery.com) Health, wellness and energy supplements are gaining exponential growth as consumers seek out a way to accelerate their everyday performance, so new products like the Rich Recovery drink are being formulated with this in mind. The drink is mango flavored and is reported to help increase your [physical performance](https://www.trendhunter.com/trends/new-boost-drinks), [boost your brain power](https://www.trendhunter.com/trends/goodrays-refocus) and even give your [immune system some support](https://www.trendhunter.com/trends/euroky). This makes the drink perfect for athletes or those looking for a more beneficial refreshment to try out when looking to maintain optimal wellness. The Rich Recovery drink contains just 20 calories per bottle and is reported to have a significant dose of vitamins C, D, B1, B2 and B12 in the recipe along with niacin, thiamin and folate that are all naturally sourced. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health Supplements:** Disruptive innovation opportunity: Develop energy beverages with unique and targeted formulations for specific health benefits. - **Performance Enhancing Drinks:** Disruptive innovation opportunity: Create beverages that not only improve physical performance but also enhance cognitive function. - **Wellness Beverages:** Disruptive innovation opportunity: Design energy drinks that support overall well-being and immune system functioning. ### Industries Being Reshaped - **Sports and Fitness:** Disruptive innovation opportunity: Create specialized energy beverages tailored for athletes and fitness enthusiasts. - **Nutraceuticals:** Disruptive innovation opportunity: Combine energy drinks with vitamins and minerals to create functional and nutritious beverages. - **Health and Wellness:** Disruptive innovation opportunity: Develop energy beverages that cater to consumers seeking holistic approaches to health and wellness. ## Related on Trend Hunter - [High-Performance Post-Workout Recovery Drinks](https://www.trendhunter.com/trends/elite-recovery.md) - [Functional Focus-Improving Drinks](https://www.trendhunter.com/trends/nootropic-clean-energy-drink.md) - [Recovery Wellness Drinks](https://www.trendhunter.com/trends/optivive.md) - [Recovery-Focused Performance Gummies](https://www.trendhunter.com/trends/recovery-gummies.md) - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Organic Fruity Hydration Beverages](https://www.trendhunter.com/trends/recover-180.md) - [Collagen-Enhanced Energy Drinks](https://www.trendhunter.com/trends/rockstar-recovery.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Functional Recovery Energy Drinks](https://www.trendhunter.com/trends/rehab-monster-watermelon.md)