# Poverty-Stricken Editorials The 'Rich/Poor' Shoot by Ola Golczyńska Blends Societies By Marriska Fernandes | Published 2011-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rich-poor-shoot-by-ola-golczyska References: [designscene.net](http://www.designscene.net/2011/11/richpoor-ola-golczynska.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [fasola-potrafi.blogspot](http://fasola-potrafi.blogspot.com/) There are so many diverse themes that photographers choose to capture, but the 'Rich/Poor' Shoot by Ola Golczyńska is quite extraordinary. Shot by Ola Golczyńska, the shoot features model Karolina Ćwiek in [two contrasting scenes](https://www.trendhunter.com/trends/pie-society). In some photos Karolina is shot as a [high-fashion girl](https://www.trendhunter.com/trends/asos-inspired-by) with sizzling tops and serious shady shades while in other captures she is dressed in pale yellow tops posing in a undeveloped location. The two contrasting elements strongly brings out the different societies. It is visually appealing and thought-provoking that while uptown and modern people swing by in [expensive couture](https://www.trendhunter.com/trends/salute-the-detail), there are people who can't afford the basic needs. The 'Rich/Poor' Shoot by Ola Golczyńska is an eye-opener. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 35% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Contrasting Societies:** This trend highlights the stark disparities between the rich and the poor, prompting businesses to explore solutions for bridging the gap. - **Social Commentary Photography:** This trend involves using photography as a means to raise awareness about social issues such as poverty, offering opportunities for collaboration between photographers and social organizations. - **Visual Storytelling:** This trend emphasizes the power of visual images to convey powerful messages and evoke emotional responses, creating opportunities for businesses to develop innovative storytelling techniques. ### Sectors Adopting This - **Fashion:** The fashion industry can explore collaborations with social organizations to promote ethical and sustainable fashion, addressing the issue of wealth disparity. - **Photography:** Photography businesses can specialize in social commentary photography, partnering with NGOs and media outlets to raise awareness and drive social change. - **Advertising:** Ad agencies can incorporate visual storytelling techniques in their campaigns to create impactful messages, emphasizing the importance of social responsibility. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Wealth Gap Pop-Ups](https://www.trendhunter.com/trends/pie-society.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Emerging London Designer Exhibitions](https://www.trendhunter.com/trends/powershift-exhibition.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md)