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# Database Photography
Rich Hendry's 'Data Banks' Captures Empty Storage Rooms

By Marissa Brassfield | Published 2009-05-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/rich-hendry-data-banks
References: [behance.net](http://www.behance.net/Gallery/Data-Banks/228387) & [richhendry](http://www.richhendry.com/)

In theory, the data banks Rich Hendry photographs for his set of the same name should be full of life. After all, they hold our financial information, [embarrassing photos](https://www.trendhunter.com/trends/heart-memories), [Twitter](https://www.trendhunter.com/trends/the-art-of-trending) updates, and random blog musings. The images in this stoic photo set prove otherwise.

We've seen a number of [photographers capture empty or abandoned structures](https://www.trendhunter.com/trends/back-to-basics-ii) for poignant art collections, as Rich Hendry has done with 'Data Banks.' Check out some of my favorites below.

**Implications** - Consumers within society today are likely to appeal to those products that are capable of evoking emotions or inspiring their imagination. Businesses that create products with mysterious or curious qualities will appeal to those consumers who relish in interacting with a product. Consumers will likely invest in products that necessitate the participation of their own creativity and innovation.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 17% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Why This Trend Is Growing

- **Empty Structure Photography:** Photographers are capturing empty or abandoned structures for poignant art collections like Rich Hendry's 'Data Banks'.
- **Mystery-driven Products:** Creating products with mysterious or curious qualities is likely to appeal to consumers who enjoy interacting with a product.
- **Interactive Products:** Products that require consumer creativity and innovation will likely attract consumers who seek to invest in their own participation.

### Industries Being Reshaped

- **Art and Photography:** The art and photography industry can leverage empty structure photography to create poignant collections.
- **Technology and Storage:** The technology and storage industry can create mystery-driven products that feature curious aspects to appeal to consumers.
- **Consumer Goods and Creativity:** The consumer goods industry can create interactive products that require innovation and creativity from the consumer to attract new customers.

## Related on Trend Hunter

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