# Cauliflour Rice Mixes Trader Joe's Riced Cauliflower is a Gluten-free, Grain-Free Alternative By Laura McQuarrie | Published 2016-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/riced-cauliflower References: [prevention](http://www.prevention.com/food/100-cleanest-packaged-food-awards-2016-side-dishes/slide/3) & [traderjoes](http://www.traderjoes.com/digin/post/organic-riced-cauliflower) There are dozens of recipes available to help consumers make their own riced cauliflower from scratch at home, but [Trader Joe's](https://www.trendhunter.com/trends/riced-hearts-of-palm) is appealing to consumers with a conveniently pre-bagged option. The Trader Joe's Organic Riced Cauliflower was named a recipient of Prevention's top 100 Cleanest Packaged Food Awards 2016 for providing a plant-based alternative to grains and glutinous dish bases. These fine cauliflower florets make an [alternative to rice](https://www.trendhunter.com/trends/oatrice) that is organic, vegan, dairy-free, Paleo and friendly to whose who are on weight loss plans. To top it off, the frozen bag from Trader Joe's is just $2. The recently released annual food report on [Google's](https://www.trendhunter.com/trends/deepminds-sl2t) search results reports that cauliflower rice is one of the most up-and-coming grain-free foods out there at the moment. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Gluten-free Foods:** The increasing demand for gluten-free alternatives presents opportunities for innovative products like Trader Joe's riced cauliflower. - **Plant-based Alternatives:** As more consumers seek plant-based options, there is a disruptive innovation opportunity for companies to develop convenient and versatile alternatives like cauliflower rice. - **Grain-free Foods:** The rising popularity of grain-free diets creates a market for innovative grain substitutes such as cauliflower rice mixes. ### Where This Applies - **Food Retail:** Food retailers can capitalize on the growing demand for gluten-free and grain-free products, offering a variety of innovative options to attract health-conscious consumers. - **Food Manufacturing:** Food manufacturers can explore the development of plant-based alternatives and innovative grain-free products, tapping into the emerging market trend. - **Weight Loss Industry:** The weight loss industry can leverage the popularity of low-calorie, healthy alternatives like cauliflower rice mixes to offer innovative and sustainable weight management solutions. ## Related on Trend Hunter - [Grain-Free Side Dishes](https://www.trendhunter.com/trends/riced-hearts-of-palm.md) - [Frozen Cauliflower Crust Pizzas](https://www.trendhunter.com/trends/gluten-free-uncured-pepperoni-pizza.md) - [Crisp Gluten-Free Pizza Crusts](https://www.trendhunter.com/trends/gluten-free-pizza-crusts.md) - [Ready-To-Bake Gluten-Free Pizzas](https://www.trendhunter.com/trends/trader-joes-gluten-free-cheese-pizza.md) - [Microwaveable Organic Couscous](https://www.trendhunter.com/trends/organic-couscous.md) - [Chromatic Cauliflower Side Dishes](https://www.trendhunter.com/trends/rainbow-cauliflower.md) - [Riced Cauliflower Stuffing](https://www.trendhunter.com/trends/riced-cauliflower-stuffing-1.md) - [Versatile Crispy Rice Cereals](https://www.trendhunter.com/trends/crispy-rice-cereal.md) - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md)