# Plant-Based Rice Substitutes Trader Joe's Riced Broccoli is Made from Cruciferous Vegetable Stems By Laura McQuarrie | Published 2017-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/riced-broccoli References: [wellandgood](https://www.wellandgood.com/good-food/healthiest-foods-at-trader-joes/slide/3/) & [traderjoes](https://www.traderjoes.com/fearless-flyer/article/3458) Following the success of how well its Riced Cauliflower was received by consumers, [Trader Joe's](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage) launched Riced Broccoli as a more colorful plant-based alternative to rice that still boasts plenty of taste and texture. To achieve a crunchy texture, Trader Joe's created the majority of the product from broccoli stems rather than the florets, which it says offers a firmer texture and a flavor that is "much milder than that of florets, which actually makes it more rice-y." Trader Joe's Riced Broccoli is a single-ingredient rice substitute that can be used in the same way as [conventional pasta or rice products](https://www.trendhunter.com/trends/banza-1). Many consumers are now turning to plant-powered versions of grain-based goods to add an extra dose of greens to their diet, as well as satisfying [gluten-free and low-carb options](https://www.trendhunter.com/trends/carb-alternatives). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-powered Rice:** Opportunity to create more plant-based rice alternatives made from different vegetables with similar taste and texture as traditional rice. - **Single-ingredient Substitutes:** Opportunity to develop more single-ingredient rice alternatives which can be used as substitutes or replacements for traditional rice or pasta. - **Low-carb Alternatives:** Opportunity to develop low-carb and gluten-free rice alternative products that satisfy consumers' dietary needs and preferences. ### Sectors Adopting This - **Food and Beverage Industry:** Opportunity for food and beverage manufacturers to create more vegetable-based rice and pasta alternatives to meet the increasing demand for plant-powered products. - **Health and Wellness Industry:** Opportunity for the health and wellness industry to promote and market plant-based rice alternatives as healthier options that are low-carb and gluten-free. - **Sustainable Food Industry:** Opportunity for the sustainable food industry to promote and market plant-based rice alternatives as environmentally-friendly alternatives to traditional rice and grain products. ## Related on Trend Hunter - [Organic Rice-Based Beverages](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage.md) - [Cauliflower-Based Ravioli Pastas](https://www.trendhunter.com/trends/gluten-free-cheese-ravioli.md) - [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md) - [Versatile Crispy Rice Cereals](https://www.trendhunter.com/trends/crispy-rice-cereal.md) - [Broccoli-Based Sandwich Thins](https://www.trendhunter.com/trends/alternatives-to-bread.md) - [Japanese Style Fried Rice](https://www.trendhunter.com/trends/japanese-style-fried-rice.md) - [Vegan-Friendly Thai Entrees](https://www.trendhunter.com/trends/pad-see-ew.md) - [Vegan Ground Meat Mixtures](https://www.trendhunter.com/trends/meatless-ground.md) - [Vegan Ravioli Pastas](https://www.trendhunter.com/trends/vegan-spinach-cashew-ravioli.md)