# Microwaveable Rice Blends Rice-A-Roni Heat & Eat Rice is Ready in Just 90 Seconds By Laura McQuarrie | Published 2021-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ricearoni-heat-eat-rice References: [bakingbusiness](https://www.bakingbusiness.com/articles/54303-quakers-rice-a-roni-enters-microwaveable-rice-category) & [ricearoni](http://www.ricearoni.com/) Rice-A-Roni Heat & Eat Rice is a new [microwaveable product](https://www.trendhunter.com/trends/tasty-bite-butter-chickpea-vegetables) that helps to speed up the process of making lunches and dinners, since it only needs 90 seconds to be warmed up. Available in flavors like Herb & Butter, Garlic & Olive Oil and Spicy Spanish that are seasoned with ingredients like tomato, green bell pepper, onion, garlic, paprika and spices, these [rice blends](https://www.trendhunter.com/trends/readytoheat-rice) speak to consumers with busy schedules who face time constraints when it comes to preparing meals. These side dishes boast five grams of protein and 54 grams of carbs per serving, as well as up to 260 calories. The [quick and convenient meal options](https://www.trendhunter.com/trends/singleserve-rice-cup) promise to be especially valuable to anyone who is facing kitchen fatigue and needs a simple, nourishing accompaniment to the main part of a meal. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Microwaveable Meals:** Opportunities for food companies to create more microwaveable and quick-prep meal options for busy consumers - **Convenient Meal Products:** Disruptive innovation opportunities for companies to create more convenient meal sides or add-ons for busy consumers - **Flavored Rice Blends:** Opportunities for companies to create more flavored rice blends or side dish options for consumers ### Industries Being Reshaped - **Food and Beverage Industry:** Companies in the food and beverage industry can create and market more convenient, quick-prep meal options for consumers - **Meal Kit Delivery Services:** Meal kit delivery services can add more convenient and quick-prep meal side options to their product line - **Frozen Food Industry:** Opportunities for frozen food companies to create new and innovative microwaveable meal options for busy consumers ## Related on Trend Hunter - [60-Second Pasta Meals](https://www.trendhunter.com/trends/pasta-roni-heat-eat.md) - [Microwave-Ready Risottos](https://www.trendhunter.com/trends/bens-original-risotto-ready-rice.md) - [One-Minute Rice Cups](https://www.trendhunter.com/trends/minute-rice-cups.md) - [Flavorfully Spiced Rice Dishes](https://www.trendhunter.com/trends/chipotle-jasmine-rice.md) - [Foodie-Friendly Rice Cups](https://www.trendhunter.com/trends/riviana-foods-minute-rice-cups.md) - [Microwaveable Pasta Lines](https://www.trendhunter.com/trends/readytoeat-line.md) - [Meal Prep Rice Products](https://www.trendhunter.com/trends/zatarains-rice-products.md) - [Authentic Flash-Frozen Rice Dishes](https://www.trendhunter.com/trends/simply-so-rice.md) - [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md)