# Rice Water Haircare Treatments INALA's Power Potion Contributes to Scalp and Hair Health By Kalin Ned | Published 2023-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rice-water-haircare References: [shopinala](https://shopinala.com/products/power-potion) A potent rice water haircare treatment comes from INALA, a Phoenix-based brand dedicated to returning one's hair "to its healthiest, most natural state." Relying only on clean ingredients and well-thought-out formulations, the brand boasts products such as the Power Potion which tackles both [scalp health](https://www.trendhunter.com/trends/rhute) and hair strength. This rice water haircare treatment can be used daily as a [leave-in solution](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment) and is ideal for all hair types. INALA's signature ingredient—the [Rice Water Complex](https://www.trendhunter.com/trends/rice-enzyme-brightening-cleansing-powder)—boasts ingredients such as pure Rice Water extract, Biotin, and Arginine. The blend brings numerous properties to the experience. For one, the ingredients hydrate and replenish the scalp. They also stimulate the hair follicles and encourage healthy hair growth while strengthening the hair against breakage and shedding. Image Credit: INALA ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 97% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Clean Haircare:** There is an opportunity for disruptive innovation in creating haircare products that rely only on clean ingredients and well-thought-out formulations like INALA's rice water haircare treatment. - **Daily Hair Treatments:** Creating daily, leave-in hair treatments, like INALA's Power Potion, that contribute to both scalp and hair health is a trend that has the potential for disruptive innovation in the haircare industry. - **Rice Water Haircare:** Using rice water in haircare products is a trend that has already proven successful for INALA and has the potential for disruptive innovation in the beauty industry. ### Where This Applies - **Beauty Industry:** The beauty industry is already embracing the trend of using natural and clean ingredients in their products that can lead to the creation of disruptively innovative haircare products like INALA's Power Potion. - **Natural Haircare Industry:** The use of natural, plant-based ingredients is a growing trend in the haircare industry which can lead to the creation of natural and environmentally friendly hair treatments like INALA's rice water haircare treatments. - **Health and Wellness Industry:** The trend of creating products that not only improve hair health, but also encourage overall wellness, like INALA's Power Potion, presents an opportunity for disruptive innovation in the health and wellness industry. ## Related on Trend Hunter - [Solid Rice Water Haircare](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner.md) - [Rice-Powered Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioner1.md) - [Repairing Rice Shampoos](https://www.trendhunter.com/trends/briogeos-rich-rice-shampoo-concentrate.md) - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md) - [Powder-to-Paste Hair Treatments](https://www.trendhunter.com/trends/hard-water-scalp-treatment.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Rice-Based Skincare Lines](https://www.trendhunter.com/trends/rice-enzyme-brightening-cleansing-powder.md) - [Hair-Repairing Leave-In Treatments](https://www.trendhunter.com/trends/leavein-treatments.md)