# Dual-Action Hair Treatments Briogeo's Treatment Strengthens & Moisturizes with Rice Water for Hair By Laura McQuarrie | Published 2021-12-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rice-water-for-hair References: [eonline](https://www.eonline.com/ca/news/1313743/december-2021s-best-new-beauty-products-glow-recipe-tarte-peace-out-more) & [briogeohair](https://briogeohair.com/products/dont-despair-repair-megastrength-rice-water-protein-moisture-strengthening-treatment) Achieving the right balance of protein and moisture can be a challenge when maintaining healthy hair and [Briogeo](https://www.trendhunter.com/trends/briogeos-rich-rice-shampoo-concentrate) is helping to simplify this process with its newest intensive weekly treatment with rice water for hair. The Rice Water Protein + Moisture Strengthening Treatment boasts a dual-action formula and a rice protein complex that helps to protect hair from future damage, all the while deeply nourishing dry and brittle strands. Powered by 98% [naturally derived ingredients](https://www.trendhunter.com/trends/repair-mask), the weekly hair treatment is scientifically proven to strengthen hair up to two times after just one use. This hair product can easily be incorporated into a weekly routine after shampooing, and it can be rinsed off after a short time or left on as a more deep [overnight treatment](https://www.trendhunter.com/trends/gold-lust-restorative-night-crme). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 28% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Dual-action Hair Treatments with Natural Ingredients:** The trend towards hair treatments that combine multiple benefits using natural ingredient complexes provides an opportunity for disruptive innovation in the hair care industry. - **Intensive Weekly Treatments with Quick Results:** The trend towards intensive weekly treatments that provide quick results in terms of strength and moisture in hair provides an opportunity for disruptive innovation in the hair care industry. - **Protein-moisture Balancing Treatments:** The trend towards treatments that balance protein and moisture levels in hair provides an opportunity for disruptive innovation in the hair care industry. ### Who This Affects Most - **Hair Care:** The hair care industry can create dual-action hair treatments that contain natural ingredients to provide a more complete approach to hair health. - **Cosmetics and Skincare:** The cosmetics and skincare industry can explore the science of hair health to develop new treatments and products that target both protein and moisture levels in hair. - **Natural Health and Wellness:** The natural health and wellness industry can explore the use of natural ingredients to create hair treatments that balance protein and moisture levels in hair. ## Related on Trend Hunter - [Repairing Rice Shampoos](https://www.trendhunter.com/trends/briogeos-rich-rice-shampoo-concentrate.md) - [Rice-Powered Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioner1.md) - [Solid Rice Water Haircare](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner.md) - [Hair-Repairing Leave-In Treatments](https://www.trendhunter.com/trends/leavein-treatments.md) - [Ultra-Hydrating Leave-In Hair Treatments](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment.md) - [Leave-In Hair-Healing Treatments](https://www.trendhunter.com/trends/soy-protein-leave-in.md) - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md) - [K-Beauty Hair-Restoring Masks](https://www.trendhunter.com/trends/elizavecca.md) - [Scalp-Nourishing Hair Capsules](https://www.trendhunter.com/trends/briogeo-1.md)