# Rice Flour Tortilla Chips The Organic Black Bean & Rice Tortillas Serve as a Healthy Chip Option By Katherine Pendrill | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-tortillas References: [preparedfoods](http://www.preparedfoods.com/articles/118663-organic-black-bean-rice-tortillas) & [goodhealthsnacks](http://www.goodhealthsnacks.com/good-snacks/categories/all-snacks/item/34-organic-blackbean-rice-tortillas.html) Good Health recently launched its new Organic Black Bean & Rice Tortillas to provide consumers with a better-for-you chip option. With a growing number of consumers concerned about what ingredients go into the foods they eat, Good Health's new tortillas offer a more nutritionally dense snack option. The Organic Black Bean & Rice Tortillas are crispy, whole grain [tortilla chips](https://www.trendhunter.com/trends/spicy-nacho-cheeze-tortilla-chips) made from a combination of [brown rice flour](https://www.trendhunter.com/trends/wellinus-black-barley-brown-rice-chips) and black beans. The chips are then topped with Himalayan salt for a subtle flavor that pairs with everything from salsa to hummus. The chips are also infused with many of the same nutrients found in vegetables such as vitamin A and vitamin C. Additionally, the chips are free of hydrogenated oils, trans fat, artificial colors and preservatives. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 59% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Snacks:** Opportunity for brands to develop more nutritious, plant-based snack options to meet the needs of health-conscious consumers - **Better-for-you Snacks:** Opportunity for brands to offer healthier snacking alternatives with more diverse choices - **Functional Ingredients:** Opportunity to incorporate more nutrient-dense, functional ingredients like brown rice flour and black beans into snack products ### Who This Affects Most - **Snack Foods:** Snack food industry can capitalize on the growing consumer demand for healthier and more nutritious snack options - **Organic Foods:** Organic food market can expand its offerings of nutrient-dense and functional snack products - **Health Food Industry:** Health food industry can develop more plant-based, whole grain snack options with functional ingredients to meet the growing demand for healthy and nutritious snack choices ## Related on Trend Hunter - [Protein-Rich Tortilla Chips](https://www.trendhunter.com/trends/restaurant-style-protein-chips.md) - [Nutrient-Dense Flour Tortillas](https://www.trendhunter.com/trends/flour-tortilla.md) - [Store-Brand Tortilla Chips](https://www.trendhunter.com/trends/storebrand-tortilla-chips.md) - [Chaya-Made Tortilla Chips](https://www.trendhunter.com/trends/yax-chaya-tortilla-chips.md) - [Organic Rolled Tortilla Chips](https://www.trendhunter.com/trends/rolled-tortilla-chips1.md) - [Better-for-Your Tortilla Chips](https://www.trendhunter.com/trends/garden-veggie-flavor-burst.md) - [Organic Clean Label Tortillas](https://www.trendhunter.com/trends/rise-puff.md) - [Bean-Based Chips](https://www.trendhunter.com/trends/bam-snacks.md) - [Clean Ingredient Tortilla Chips](https://www.trendhunter.com/trends/island-time-chips.md)