# Chip-Flavored Rice Toppings Nichifuri's Potato Chip-Flavor Furikake Uniquely Seasons Grains By Laura McQuarrie | Published 2018-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-toppings References: [en.rocketnews24](https://en.rocketnews24.com/2018/01/23/japans-potato-chip-flavor-rice-topping-is-set-to-add-some-snack-time-appeal-to-plain-white-rice/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000705.000003039.html) "Furikake" is traditionally a dry Japanese seasoning that is used over cooked rice, and Nichifuri is now introducing a unique flavor for this rice topping that is meant to remind of the taste of potato chips. The [potato chip-flavored furikake](https://www.trendhunter.com/trends/notmayo-doritos) is based off of the Koike brand's [nori seaweed and salt-seasoned chips](https://www.trendhunter.com/trends/calbee-shrimp-chips), which have remained extremely popular in Japan for decades since their introduction in the early 60s. The unconventional rice topping is made by Nichifuri with a combination of dried mashed potatoes, nori, fish extract and kombu, which come together to create plenty of authentic crunch and flavor. In the past, some other [offbeat rice toppings](https://www.trendhunter.com/trends/yuzu-zest-japanese-tempura-veggie-mix) have been launched for the Japanese market, such as the 'Kiyoya Chocolate to Put on Rice.' ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Chip-flavored Seasoning:** Opportunity for food companies to experiment with unconventional and nostalgic flavor combinations to create unique seasoning products for various types of food. - **Rice Toppings Innovation:** Innovation opportunities for food companies to create unique dry seasonings or toppings that can enhance the flavor of rice and other grains, appealing to consumers who are looking to add variety to their meal options. - **Nostalgic Flavor Revival:** Opportunity for food companies to revive classic flavors in new ways, capitalizing on consumers' desire for nostalgic flavors that evoke fond memories and emotions. ### Who This Affects Most - **Food Industry:** The food industry can benefit from creating innovative seasoning and topping products to cater to consumers looking for unique flavors to enhance their meals. - **Snack Industry:** The snack industry, in particular, can experiment with unconventional flavor pairings, similar to the potato chip-flavored furikake, to create new snacking options for consumers seeking unique flavors and textures. - **Japanese Cuisine Industry:** The Japanese cuisine industry can expand its product offerings by creating more offbeat rice toppings, such as the Kiyoya Chocolate to Put on Rice, to cater to consumers who are looking for unique and adventurous taste experiences. ## Related on Trend Hunter - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Edamame-Seasoned Snack Chips](https://www.trendhunter.com/trends/edamameflavored-potato-chips.md) - [Burger-Flavored Potato Snacks](https://www.trendhunter.com/trends/mos-burger-potato-torottama-cheese-teriyaki-burger-flavor.md) - [Mess-Free Potato Chips](https://www.trendhunter.com/trends/future-of-potato-chips.md) - [Potato Chip Grow Kits](https://www.trendhunter.com/trends/potatogrowing-kits.md) - [Sweetly Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-butter-caramel.md) - [Savory Sticky Rice Chips](https://www.trendhunter.com/trends/sticky-rice-chips.md)