# Globally Inspired Noodle Cups Lotus Foods' Rice Ramen Noodles Come in Flavors Like Masala Curry By Laura McQuarrie | Published 2018-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-ramen References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/09/lotus-foods-ramen-noodle-cups.html) & [bulldogdrummond](http://bulldogdrummond.com/) Driven by the success of its Rice Ramen noodle product line, [Lotus Foods](https://www.trendhunter.com/trends/organic-forbidden-rice) set out to create an [instant cup version](https://www.trendhunter.com/trends/chicken-bone-broth-ramen-cup) for convenient on-the-go eating. While some low-cost instant noodle meals have gained a reputation for being laden with salt and filled with undesirable additives, this line was intentionally created as a healthier, more flavorful and sustainably sourced meal option. The Lotus Foods Rice Ramen cups are offered in a range of interesting varieties that go above and beyond standard flavors like seafood, chicken or beef—with these cups, consumers will be easily able to indulge in flavors inspired by [crossover Asian cuisines](https://www.trendhunter.com/trends/maggi-noodles), such as Tom Yum, Red Miso and Masala Curry. To make the organic brown rice noodle-based meals stand out on the shelves, Bulldog Drummond created packaging with a bold yet natural and sophisticated scheme. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 45% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Ethnic-inspired Instant Noodle Cups:** Opportunity to create more diverse and globally-inspired flavors for on-the-go meals. - **Healthier Instant Noodle Alternatives:** Potential for healthier alternatives in the instant noodle industry with sustainably sourced ingredients and no undesirable additives. - **Bold and Sustainable Packaging:** Increasing consumer demand for eco-friendly and visually appealing packaging can create opportunities for sustainable packaging innovation. ### Sectors Adopting This - **Convenience Food Industry:** Opportunity for innovation in creating on-the-go meals that cater to diverse palates but are still healthy and convenient. - **Organic and Health Food Industry:** Potential expansion of the instant noodle industry into the organic and health food industry with more wholesome and sustainably sourced ingredients. - **Packaging Industry:** Opportunity for sustainable packaging innovation to meet increasing consumer demand for eco-friendly and visually appealing packaging design. ## Related on Trend Hunter - [Black Rice-Inspired Ramen Noodles](https://www.trendhunter.com/trends/organic-forbidden-rice.md) - [Restaurant-Inspired Instant Noodle Cups](https://www.trendhunter.com/trends/itsu-noodles-broth.md) - [Flavor-Packed Ramen Noodle Cups](https://www.trendhunter.com/trends/naked-ultimate-ramen.md) - [Restaurant-Quality Ramen Cups](https://www.trendhunter.com/trends/cup-noodles-ramen-bistro.md) - [Instant Hybrid Cuisine Products](https://www.trendhunter.com/trends/maruchan-products.md) - [Plant-Powered Umami Noodles](https://www.trendhunter.com/trends/high-protein-instant-ramen.md) - [Authentic Heat-and-Eat Meals](https://www.trendhunter.com/trends/instant-noodle-bowls-and-heat-serve-meat-entrees.md) - [Noodle-Free Instant Ramens](https://www.trendhunter.com/trends/nomen-ramen.md) - [Foodie-Friendly Rice Cups](https://www.trendhunter.com/trends/riviana-foods-minute-rice-cups.md)