# Customizable Rice Paper Wrapps World Wrapps Has Added New Gluten-Free Rice Paper Wrapps By Katherine Pendrill | Published 2026-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-paper-wrapps References: [qsrmagazine](https://www.qsrmagazine.com/news/world-wrapps-launches-three-new-rice-paper-wrapps/)  World Wrapps is drawing some inspiration from Asian cuisine for a new gluten-free lineup of Rice Paper Wrapps. Drawing on distinctive Asian flavors, each of the new Rice Paper Wrapps features a flavorful combination of red leaf lettuce, rice noodles, and [fresh veggies](https://www.trendhunter.com/trends/fresca-salads-and-wraps), along with bold sauces like Mae Ploy sauce and peanut sauce. In total, there are three varieties to choose from: the Bangkok Basil Wrapp, the Umami Wrapp, and the Satay Wrapp. Each wrap comes with vegetarian ingredients, but can be customized with your choice of sustainable salmon, antibiotic-free chicken, sautéed shrimp, or non-GMO tofu. Because they are wrapped with rice paper, each of the wraps is naturally gluten-free and can also be made vegan upon request. Priced at just $9.95 per wrap, the new Rice Paper Wrapps are an affordable option for [gluten-free consumers](https://www.trendhunter.com/trends/banza-1). Image Credit: World Wrapps ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 25% | Activity: 33% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Fast Casual:** Affordable rice paper formats expand inclusive menu design for diners seeking wheat-free meals without sacrificing convenience, flavor, or customization. - **Asian-inspired Customization:** Bold regional sauces, fresh vegetables, and modular proteins create space for fast-casual brands to personalize globally inspired meals at scale. - **Flexible Plant-forward Meals:** Vegetarian bases with vegan and sustainable protein options reflect rising demand for adaptable meals that suit ethical, dietary, and lifestyle preferences. ### Industries Being Reshaped - **Fast-casual Dining:** Menu platforms that combine speed, affordability, and dietary flexibility can differentiate restaurant chains in increasingly fragmented consumer markets. - **Health Food:** Naturally gluten-free wraps made with fresh ingredients position better-for-you eating as flavorful, accessible, and compatible with mainstream dining occasions. - **Food Service:** Customizable ingredient systems support operational efficiency while allowing restaurants to address growing demand for allergen-aware and plant-forward options. ## Related on Trend Hunter - [Chocolate Egg White Wraps](https://www.trendhunter.com/trends/chocolate-egg-white-wrap.md) - [Protein-Packed Egg Wraps](https://www.trendhunter.com/trends/egglife-foods-1.md) - [Grab-and-Go Retailer Wraps](https://www.trendhunter.com/trends/farmhouse-kitchen-snack-wraps.md) - [Nutrition-Minded Sandwich Wraps](https://www.trendhunter.com/trends/sweetgreen-wraps.md) - [Naturally Frozen Indian Wraps](https://www.trendhunter.com/trends/kati-street-wraps.md) - [Herbaceous Egg White Wraps](https://www.trendhunter.com/trends/egg-white-wraps.md) - [Pillowy Gluten-Free Bread Products](https://www.trendhunter.com/trends/soft-white-wraps.md) - [Veggie-Packed Chicken Wraps](https://www.trendhunter.com/trends/broccoli-chicken-caesar-wrap.md) - [Gluten-Free Sushi Rolls](https://www.trendhunter.com/trends/glutenfree-sushi.md)