# Wholesome Rice Packaging Sunrice's Rice Packaging Design Highlights the Benefits of Healthy Eating By Laura McQuarrie | Published 2014-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-packaging-design References: [thedieline](http://www.thedieline.com/blog/2014/9/8/sunrice) & [sunrice.au](https://www.sunrice.com.au/) The rice [packaging design](https://www.trendhunter.com/trends/north-coast-organic) for SunRice was put together by Boxer & Co., showing off the natural elements of the different types of grains. The packaging and branding on the products emphasize that the grains are "of the earth," and are contained in a material that mimics the look of a simple brown paper bag. On top of this, each of the colorful types of grains is printed with a handwritten-style font that talks up the benefits of the brown, white and ancient grains, such as their abilities to provide fiber, antioxidants and energy. The [resealable bags](https://www.trendhunter.com/trends/cocoyo-packaging) are easy to tell apart, since they're all loaded with different information and [vibrant images of the cooked grains](https://www.trendhunter.com/trends/betterforyou-snack-packaging), as well as a reveal that helps to show the actual grains inside of each pouch. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 80% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Resealable Packaging:** Disruptive innovation opportunity: Develop innovative, environmentally-friendly resealable packaging solutions for various food products. - **Natural Packaging Design:** Disruptive innovation opportunity: Explore creative packaging designs that highlight the natural origins of products, enhancing their appeal to health-conscious consumers. - **Promoting Health Benefits:** Disruptive innovation opportunity: Use packaging to communicate the specific health benefits of products, leveraging consumer demand for nutritious options. ### Sectors Adopting This - **Food Packaging:** Disruptive innovation opportunity: Introduce sustainable packaging materials and unique design approaches to differentiate and enhance the appeal of food products. - **Healthy Food:** Disruptive innovation opportunity: Create and promote nutritious food products that align with consumer preferences for health and wellness. - **Graphic Design:** Disruptive innovation opportunity: Apply innovative graphic design techniques to packaging, effectively conveying product information and benefits to consumers. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md)