# Mouthy Rice Packaging SOOK Touts a More Playful Nature Than Most Rice Package Designs By Laura McQuarrie | Published 2015-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-package-designs References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/02/sook-rice.html) Aiming to incite smiles, SOOK sets itself apart from other [rice packaging designs](https://www.trendhunter.com/trends/tilda-taste-travellers) with a quirky, playful look. Created by the [Thai Health Organization](https://www.trendhunter.com/trends/frozen-mango-sticky-rice), SOOK is meant to be the embodiment of happiness. Sold in the SOOK Shop, this [fun product packaging](https://www.trendhunter.com/trends/mr-ridiculously-good) transforms the happy face brand logo into one that's ready to down a mouthful of rice. The simplistic style is graphic and appealing to a generation that mostly communicates via emojis. In addition to turning a bag of rice into a cute character, the cutouts on the packaging also help to give consumers a better look at the rice inside. The simple cubes could be stacked easily, turning into a product display that's even more charming in numbers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Quirky Packaging Design:** SOOK's playful and quirky rice packaging design serves as a disruptive innovation opportunity in the packaging industry. - **Graphic and Appealing Style:** SOOK's graphic and appealing packaging style caters to the younger generation and offers opportunities for disruptive innovation in the food packaging industry. - **Enhanced Product Display:** The stackable and charming packaging design of SOOK rice bags presents a disruptive innovation opportunity for the display and presentation of food products. ### Industries Being Reshaped - **Packaging:** SOOK's unique and playful rice packaging design offers disruptive innovation opportunities in the packaging industry. - **Food and Beverage:** SOOK's graphic and appealing packaging style presents disruptive innovation opportunities in the food and beverage industry. - **Retail:** SOOK's enhanced product display through stackable packaging provides disruptive innovation opportunities in the retail industry. ## Related on Trend Hunter - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modernized Soup Packaging Designs](https://www.trendhunter.com/trends/specialty-products.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md)