# Symbolic Takeout Sushi Rice Now Received a Cohesive Branding Strategy for a New Japanese Chain By Amelia Roblin | Published 2015-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-now References: [thedieline](http://www.thedieline.com/blog/2015/4/5/rice-now) & [bienal.mx](http://bienal.mx/es/portafolio/10/rice-now) Delivery sushi restaurants are new to Merida, Mexico, so the method behind marketing this first Japanese business of its kind was to give Rice Now a distinctive image. In order to get noticed by new customers and to remain recognized by returning consumers, Bienal Comunicación designed a punchy brand identity of colors and symbols to cover all sorts of products. The [takeout sushi containers](https://www.trendhunter.com/trends/sushibox) have paper sleeves in red, teal and patterned white, depending on the particular contents. Buttons, playful paper card goggles, business cards, menus and chopsticks' sleeves are all wrapped in the same vibrant hues and branded with emblems to represent temaki rolls, rice and hashi utensils. The Rice Now strategy demonstrates how to create a [consistent brand identity](https://www.trendhunter.com/trends/its-that-simple) that marries everything from the logo to the color scheme in order to assert a strong and familiar aesthetic. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 51% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Delivery Sushi Restaurants:** Exploring innovative packaging designs and cohesive branding strategies to stand out in the market. - **Distinctive Image Marketing:** Developing punchy brand identities with vibrant colors and symbols to attract and retain customers. - **Consistent Brand Identity:** Creating a strong and recognizable aesthetic by integrating logo, color scheme, and branding elements across all products. ### Sectors Adopting This - **Food Delivery:** Opportunity to disrupt the food delivery industry by offering unique packaging designs and brand experiences. - **Graphic Design:** Innovating in the field of graphic design to create visually appealing and cohesive brand identities for businesses. - **Restaurant and Hospitality:** Exploring disruptive marketing strategies to make a lasting impression and differentiate from competitors in the restaurant and hospitality sector. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Playful Sushi-Inspired Suitcases](https://www.trendhunter.com/trends/sushi-suitcases.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [Minimal Interior Sushi Restaurants](https://www.trendhunter.com/trends/sushibox-restaurant.md) - [Sushi-Themed Sneaker Silhouettes](https://www.trendhunter.com/trends/menulog.md) - [Brutalist-Inspired Serene Restaurants](https://www.trendhunter.com/trends/sushibox.md) - [Ominous Interior Sushi Restaurants](https://www.trendhunter.com/trends/origami-restaurant.md)