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# Gluten-Free Rice Nectars
Suzanne’s Specialties' Rice Nectar is an All-Natural Sweetener

By Katherine Pendrill | Published 2017-03-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/rice-nectar
References: [shop.suzannes-specialties](http://shop.suzannes-specialties.com/Just-Like-Honey-Jar-RN-0008.htm)

For honey-lovers who want to give the bees a break, a company called Suzanne’s Specialties has created an [alternative sweetener](https://www.trendhunter.com/trends/soulsweet) from rice nectar. Available in stores such as Wegman's, Sprouts and Whole Foods, the syrup is ideal for those who are looking for a vegan-friendly way to add a touch of sweetness to their favorite dishes.

The 'Just-Like-Honey Rice Nectar' from Suzanne’s Specialties is an all-natural sweetener that is made from a combination of brown rice syrup, [maple syrup, agave syrup](https://www.trendhunter.com/trends/the-groovy-food-company-syrup) and natural flavors. The syrup boasts a rich amber color and a thick consistency, making it very similar to real honey. But unlike real honey, the sweetener is vegan-friendly, gluten-free, hypoallergenic and Kosher -- meaning it can be enjoyed by virtually anyone.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 8% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Alternative Sweeteners:** The rise of alternative sweeteners like rice nectar presents an opportunity for businesses to cater to consumers looking for vegan-friendly and gluten-free options.
- **Vegan-friendly Products:** The demand for vegan-friendly products, such as rice nectar, is growing, presenting an opportunity for businesses to tap into this niche market.
- **Hypoallergenic Food:** The popularity of hypoallergenic food options, like gluten-free rice nectars, opens up potential for companies to innovate and create more allergy-friendly alternatives.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can capitalize on the trend of alternative sweeteners and develop new products to meet the demands of health-conscious consumers.
- **Health and Wellness:** The health and wellness industry can explore the potential of rice nectar and other vegan-friendly products to cater to the growing market of individuals seeking healthier alternatives to traditional sweeteners.
- **Specialty Food:** The specialty food industry has an opportunity to create unique and innovative products, like gluten-free rice nectars, that cater to dietary restrictions and preferences.

## Related on Trend Hunter

- [Plant-Based Honey Alternatives](https://www.trendhunter.com/trends/plant-based-honey.md)
- [Honey-Sweetened Gummies](https://www.trendhunter.com/trends/honey-sweetened-gummies.md)
- [Versatile Sweet Rice Milks](https://www.trendhunter.com/trends/tilda-rice-milk.md)
- [Vegan Honey Yogurts](https://www.trendhunter.com/trends/cashewmilk-yogurt.md)
- [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md)
- [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md)
- [Rice-Based Ice Creams](https://www.trendhunter.com/trends/the-rice-creamery.md)
- [Bee-Free Hot Honey Sandwiches](https://www.trendhunter.com/trends/hot-honey-sando.md)
- [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md)
