# Floral Rice Lagers This Japanese-Style Rice Lager is Infused With Fragrant Jasmine By Rahul Kalvapalle | Published 2022-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-lager References: [brewbound](https://www.brewbound.com/news/ecliptic-brewing-to-release-two-japanese-style-rice-lagers-as-part-of-moon-room-series) & [eclipticbrewing](https://eclipticbrewing.com/location/moon-room/#tap)  Portland, Oregon-based [Ecliptic Brewing](https://www.trendhunter.com/trends/hoppy-wheat-ales) has gone ahead and launched a delicious Japanese-style rice lager with the infusion of jasmine adding a marvelously satisfying and subtly floral kick. Released as part of the Moon Room Series, which aims to celebrate the opening of Ecliptic's new location, this particular rice lager was crafted with rice, which gives the beer a light body and hue, while the inclusion of pilsner malt and Adeena hops helping to round out the foundational flavor. Meanwhile, a heady infusion of jasmine gives the beer a beautiful floral scent and taste. Released in 16-ounce cans throughout Ecliptic Brewing's distribution network as well as on top, this Japanese-style rice lager offers a crisp and refreshing way to celebrate summer and diverse approaches to brewing and drinking beer. Image Credit: Ecliptic Brewing ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 30% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Japanese-style Rice Lager:** Opportunity for breweries to experiment with rice lagers and other Japanese-style beers infused with unique flavors. - **Moon Room Series:** Opportunity for breweries to launch beer series celebrating special events or milestones, such as new locations. - **Floral Infusions:** Opportunity for breweries to experiment with adding floral notes to traditional beer styles to create unique flavor profiles. ### Who This Affects Most - **Craft Beer:** Craft breweries can take inspiration from Ecliptic Brewing's Japanese-style rice lager and create their own unique, flavorful beers. - **Hospitality:** Bars and restaurants can add Japanese-style rice lagers to their menus to offer a new and unique option for customers. - **Specialty Food and Beverage Retail:** Retailers can stock Japanese-style rice lagers and other unique beers to meet the growing demand for craft beer and new flavors in the market. ## Related on Trend Hunter - [Japanese-Style Dry Lagers](https://www.trendhunter.com/trends/japanesestyle-dry-lager.md) - [Jasmine-Infused Japanese Lagers](https://www.trendhunter.com/trends/nado-japanese-lager.md) - [Earthily Aromatic Lager Beers](https://www.trendhunter.com/trends/lager-beer.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Asian Cuisine-Flavored Beers](https://www.trendhunter.com/trends/dokkaebier.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md) - [IPA-Inspired Lagers](https://www.trendhunter.com/trends/india-pale-lager.md) - [Florally Hopped Lagers](https://www.trendhunter.com/trends/hopped-lager.md) - [Floral Blonde Ales](https://www.trendhunter.com/trends/blonde-ales.md)