# Dipped Cereal Bar Snacks These New Rice Krispies Treats are Dipped in Sweet Coatings By Laura McQuarrie | Published 2019-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-krispies-treats1 References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/14638-pop-tarts-pretzel-and-other-new-snacks-from-kellogg) & [ricekrispies](https://www.ricekrispies.com/en_US/products.html) After introducing different variations of its classic [crisped cereal treats](https://www.trendhunter.com/trends/rice-krispies-squares-yule-log-style) with products like Snap Crackle Poppers, [Kellogg](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar) is announcing new snacks like the Rice Krispies Treats Dunk'd bars. This new twist on the beloved marshmallow and cereal treat is coated in either chocolate or a [cookies and cream flavor](https://www.trendhunter.com/trends/frosted-flakes-cookies-creme-milkshake). The playful packaging for the products depicts Snap, Crackle and Pop dunking plain cereal bars into the indulgent coatings with the help of a rope. While Rice Krispies Treats are often enjoyed in the form of squares, these bars introduce a new elongated form. These individually wrapped bars are ideal for on-the-go snacking, especially as they are slim enough to be packed into backpacks and school lunch boxes. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sweet Coated Snacks:** Opportunity for creating new sweet coated snack variations using popular cereal treats as a base. - **Playful Packaging:** Disruptive innovation opportunity in designing fun and interactive packaging for snack products. - **On-the-go Snacking:** Opportunity for creating convenient and portable snack options for busy individuals. ### Sectors Adopting This - **Confectionery:** Opportunity for confectionery companies to explore new coatings and flavors for their snack products. - **Packaging:** Disruptive innovation opportunity in designing innovative and engaging packaging solutions for food and snack products. - **Snack Food:** Opportunity for snack food brands to develop new formats and flavors to cater to on-the-go snacking trends. ## Related on Trend Hunter - [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md) - [Nutty Marshmallow Cereal Treats](https://www.trendhunter.com/trends/chocolatey-peanut-butter-rice-krispies-treats.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [Cinnamon Sugar Lunch Treats](https://www.trendhunter.com/trends/rice-krispies-treats-homestyle-cinnamon-sugar.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md) - [Cookie-Studded Marshmallow Squares](https://www.trendhunter.com/trends/cookies-cream-krispy-bar.md) - [American-Style Shake-Inspired Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-mint-choc-shake.md) - [Dippable Fudge Cookies](https://www.trendhunter.com/trends/keeblers-fudge-stripes.md) - [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md)