# Frozen Marshmallow Square Sandwiches Rice Krispies Treats Ice Cream Remixes a Beloved Treat By Laura McQuarrie | Published 2025-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/27581-kellanova-golden-west-food-group-unveil-ice-cream-flavors/)  Leveraging its iconic Rice Krispies Treats brand, [Kellanova](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars) partnered with [Golden West Food Group](https://www.trendhunter.com/trends/eggo-ice-cream) to launch a line of Rice Krispies Treats Ice Cream Sandwiches. These new offerings, created to meet the evolving needs of customers, are arriving at retailers like Kroger, [Albertson’s](https://www.trendhunter.com/trends/general-mills-2), and Walmart in fun varieties like original, strawberry, and triple chocolate. In place of a classic cookie or biscuit used on either side of ice cream, Rice Krispies Treats Ice Cream Sandwiches make the most of two crispy marshmallow squares. While the original offers a simple, nostalgic experience all ages can appreciate, the strawberry variety is made extra special with rainbow sprinkles and the decadent triple chocolate flavor is a crowd-pleaser with cocoa crispy marshmallow squares, chocolate sauce, and chocolate ice cream. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 74% | Activity: 83% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Novel Dessert Combinations:** Innovative dessert combinations like using Rice Krispies Treats as sandwich layers provide unique sensory experiences and cater to consumers' desire for nostalgic yet modern treats. - **Gourmet Ice Cream Enhancements:** Rethinking ice cream by incorporating gourmet twists such as triple chocolate and strawberry with sprinkles gives brands a way to stand out in a crowded market. - **Nostalgia-driven Products:** Leveraging nostalgic flavors and formats, such as the classic Rice Krispies Treats, appeals to consumers looking to relive childhood memories with a contemporary twist. ### Sectors Adopting This - **Frozen Desserts Industry:** The frozen desserts industry can explore novel formats, like crispy marshmallow squares, to differentiate products and satisfy consumers' craving for innovation. - **Confectionery and Sweets Sector:** By integrating traditional sweets into new product forms, the confectionery industry can capture the interest of both nostalgic and adventurous consumers. - **Retail and Distribution Channels:** Retailers capitalizing on the placement of unique frozen treats in prominent stores can draw in customers seeking distinctive products and boost foot traffic. ## Related on Trend Hunter - [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [American-Style Shake-Inspired Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-mint-choc-shake.md) - [Cookie-Studded Marshmallow Squares](https://www.trendhunter.com/trends/cookies-cream-krispy-bar.md) - [Nutty Marshmallow Cereal Treats](https://www.trendhunter.com/trends/chocolatey-peanut-butter-rice-krispies-treats.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md) - [Frozen Snack Cake Sandwiches](https://www.trendhunter.com/trends/little-debbie-ice-cream-sandwiches.md) - [Cinnamon Sugar Lunch Treats](https://www.trendhunter.com/trends/rice-krispies-treats-homestyle-cinnamon-sugar.md) - [Overstuffed S'mores Sandwiches](https://www.trendhunter.com/trends/smores-sandwiches.md)