# Homestyle Crisped Rice Treats Rice Krispies Treats HOMESTYLE Was Inspired by Homemade Creations By Laura McQuarrie | Published 2020-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-krispies-treats-homestyle References: [prnewswire](https://www.prnewswire.com/news-releases/new-rice-krispies-treats-homestyle-are-a-hug-you-can-taste-with-more-marshmallows-folded-into-each-bite-301193079.html) & [kelloggrewards](http://www.kelloggrewards.com/rkthomestyle) Rice Krispies Treats HOMESTYLE was inspired by homemade treats and they share more sweetness than usual thanks to [extra marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows). The comforting treats are 50% bigger than the original treats, inspired by the way people generously cut pieces of [crisped rice treats](https://www.trendhunter.com/trends/crispidays) from the pan when they make their own batches at home. Available in original and chocolate flavors, the treats are packaged with wrappers that leave space for a handwritten note to be penned. Knowing that people are craving comfort more than usual, as well as close contact with friends and family, [Kellogg's](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar) created the Rice Krispies Treats HOMESTYLE as "a hug you can eat." Since many people will only be seeing loved ones via virtual gatherings this year, these treats share a cozy and homestyle taste "that hearkens the emotions time together creates." Image Credit: Kellogg Company ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 14% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Homestyle Treats:** There is potential for more premium homestyle treats with personalization options and nostalgic flavors to cater to consumer's comfort cravings. - **Nostalgia Marketing:** Nostalgia is a powerful marketing tool and can be used to create emotional connections with consumers through revamped or vintage packaging designs and flavors. - **Direct Consumer Interaction:** Direct consumer interaction through personalized packaging designs and product customization can increase brand loyalty and create a stronger emotional connection with the product. ### Industries Being Reshaped - **Packaged Snacks:** Opportunities exist to disrupt traditional packaged snacks by incorporating personalized packaging and flavors that evoke nostalgic comfort. - **Confectionery Industry:** The confectionery industry can benefit from incorporating homestyle or nostalgic flavors and tap into the emotional connection that comfort and nostalgia can create. - **Gift and Specialty Foods:** Gift and specialty foods have the potential to expand by incorporating personalized packaging designs and offering nostalgic treats that target consumer's comfort cravings. ## Related on Trend Hunter - [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md) - [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md) - [Nutty Marshmallow Cereal Treats](https://www.trendhunter.com/trends/chocolatey-peanut-butter-rice-krispies-treats.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md) - [Festive Prepackaged Cereal Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-yule-log-style.md) - [Specialty Holiday Treat Expansions](https://www.trendhunter.com/trends/limitededition-treats.md) - [American-Style Shake-Inspired Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-mint-choc-shake.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md)