# Cinnamon Sugar Lunch Treats Rice Krispies Treats Homestyle Cinnamon Sugar are Comforting By Michael Hemsworth | Published 2022-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rice-krispies-treats-homestyle-cinnamon-sugar References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-05-11T9%3A17%3A39) & [ricekrispies](https://www.ricekrispies.com)  The Rice Krispies Treats Homestyle Cinnamon Sugar is a new variety of the brand's rustically inspired treats that promise to provide a familiar taste and texture with a hint of something extra. The treats are crafted with the usual fluffy marshmallows and [Rice Krispies cereal](https://www.trendhunter.com/trends/rice-krispies-square), but are paired with a sprinkling of cinnamon to give them a touch of warmth. This works well with the golden butter flavor profile and is perfect for enjoyment as a small treat or packed into a lunch. Senior Director of Brand Marketing at [Kellogg's](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes) Portable Wholesome Snacks Heidi Ray commented on the new Rice Krispies Treats Homestyle Cinnamon Sugar saying, "Whether you’re a busy parent packing lunchboxes or a grown-up kid craving a taste of childhood, fans can enjoy this deliciously sticky, simple snack any time of day and be transported to a homey kitchen in just one bite. What’s more, this is the first-ever Cinnamon Sugar flavor for our Rice Krispies Treats brand, and we’re excited to add it to our beloved line of Homestyle bars.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 20% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Homestyle Treats:** The Rice Krispies Treats Homestyle Cinnamon Sugar are part of a new trend of comforting and nostalgic treats with added flavors. - **Cinnamon Infusion:** The addition of cinnamon in the Rice Krispies Treats Homestyle Cinnamon Sugar is part of a trend of infusing classic treats with unexpected flavors. - **Portable Snacks:** The Rice Krispies Treats Homestyle Cinnamon Sugar targets the trend of convenient and portable snacks for busy individuals. ### Sectors Adopting This - **Snack Foods:** Snack food companies can capitalize on the Homestyle Treats trend by creating comforting and satisfying treats with unique flavors. - **Food Manufacturing:** Food manufacturing companies can explore the Cinnamon Infusion trend by adding cinnamon to classic snack recipes for a modern twist. - **School and Office Lunch Foods:** The Portable Snacks trend presents an opportunity for companies to create convenient and nutritious snacks for school and office lunches. ## Related on Trend Hunter - [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md) - [Nutty Marshmallow Cereal Treats](https://www.trendhunter.com/trends/chocolatey-peanut-butter-rice-krispies-treats.md) - [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md) - [Festive Prepackaged Cereal Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-yule-log-style.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [American-Style Shake-Inspired Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-mint-choc-shake.md) - [Baked Good-Flavored Cereals](https://www.trendhunter.com/trends/cinnabon-bakery-inspired-cereal.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md)