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# American-Style Crispy Rice Snacks
These New Kellogg's Rice Krispies Squares Come in Two Flavors

By Michael Hemsworth | Published 2021-01-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/rice-krispies-squares
References: [foodbev](https://www.foodbev.com/news/kellogg-launches-new-rice-krispies-squares-american-range/) & [kelloggs](https://www.kelloggs.co.uk/en_GB/home.html)

These new Kellogg's Rice Krispies Squares snacks have bee announced by the brand in the UK in a bid to expand flavor options and provide consumers with American-inspired treats to enjoy. The snacks come in two new flavors including Salted Caramel Pretzel and Cookies & Cream, which are both being launched at Asda locations nationwide starting now. The snacks will retail in packs of four at a price point of £1.99 each and will be available at more retailers in the coming months.

Senior Brand Activation Manager at [Kellogg's UK&I](https://www.trendhunter.com/trends/kelloggs-crunchy-nut-bites) Susann Heinz spoke on the new Kellogg's Rice Krispies Squares snacks saying, "Our insights show that American flavors drive strong taste appeal with shoppers and we were keen to tap into that with our new Rice Krispies Squares Cookies & Cream and Salted Caramel Pretzel. It’s been a year of innovation for the brand, with limited edition Chocolatey Orange and Birthday Cake Thins launching in 2020 so we’re looking forward to continuing the momentum with our launches in 2021.”

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 18% | Activity: 47% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **American-inspired Snacks:** Brands can capitalize on the popularity of American flavors to expand flavor options and drive strong taste appeal with consumers.
- **Limited Edition Snack Releases:** Creating limited edition snacks can drive innovation for a brand and create a sense of urgency among consumers to try new products.
- **Innovative Snack Flavors:** Introducing new and unique flavors to traditional snack products can help a brand stand out in a crowded market and appeal to adventurous consumers.

### Where This Applies

- **Food and Beverage:** This industry can capitalize on exploring unique flavor combinations to create new snacks and drive innovation in a crowded market.
- **Retail:** Retailers can benefit from carrying limited edition snack releases and American-inspired snack options to appeal to a wide range of consumers.
- **Marketing and Advertising:** Marketing and advertising agencies can help brands create buzz around limited edition snack releases and innovative flavor combinations to drive consumer interest and sales.

## Related on Trend Hunter

- [American-Style Shake-Inspired Snacks](https://www.trendhunter.com/trends/rice-krispies-squares-mint-choc-shake.md)
- [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md)
- [Spooky Marshmallow Square Snacks](https://www.trendhunter.com/trends/rice-krispies-scares.md)
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- [Frozen Marshmallow Square Sandwiches](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream.md)
- [Consumer-Driven Breakfast Snacks](https://www.trendhunter.com/trends/kelloggs-snack-range.md)
- [Caramelized Cookie Cereals](https://www.trendhunter.com/trends/kelloggs-krave-caramelised-biscuit-white-choc.md)
- [Sundae-Flavored Breakfast Cereals](https://www.trendhunter.com/trends/crispy-rice-cereals.md)