# Low-Sugar Multigrain Cereals The Kellogg's Rice Krispies Multigrain Shapes Have a Honey Flavor By Michael Hemsworth | Published 2023-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-krispies-multigrain-shapes References: [retailtimes](https://www.retailtimes.co.uk/kelloggs-introduces-new-rice-krispies-multigrain-shapes-variant/) & [kelloggs](https://www.kelloggs.co.uk/en_GB/home.html)  The [Kellogg's](https://www.trendhunter.com/trends/cereal-range) Rice Krispies Multigrain Shapes cereal has been launched in the UK as a new [non-HFSS breakfast food](https://www.trendhunter.com/trends/holies-cereal) perfect for families to pick up. The cereal features the namesake multigrain recipe and a variety of different shapes to make it more fun for kids to enjoy, while also changing the textural nature of the product. The cereal has 30% less sugar than alternatives and is [high in fiber](https://www.trendhunter.com/trends/raisin-wheats-shredded-wheat) to round it out as a great breakfast open for families to enjoy. Shopper Marketing Manager Lejla Damon spoke on the Kellogg's Rice Krispies Multigrain Shapes cereal saying, "Rice Krispies is an iconic brand and we wanted to update our range of Rice Krispies Multigrain Shapes to offer families a broader range of non-HFSS children’s cereals.’’ ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 83% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-sugar Multigrain Cereals:** Opportunity to explore and develop more low-sugar options in the cereal market. - **Fun-shaped Cereals:** Opportunity to create more fun-shaped cereals targeted towards children in the breakfast market. - **Fiber-enriched Cereals:** Opportunity to innovate and create more fiber-enriched options in the cereal market for health-conscious consumers. ### Who This Affects Most - **Food and Beverage:** Industry can capitalize on the growing trend of health-conscious consumers by developing more low-sugar and fiber-enriched cereal options. - **Children's Products:** Industry can target children by creating more fun-shaped cereals that are also low in sugar and high in fiber. - **Retail:** Retail sector can benefit from the growing demand for healthier breakfast options by offering a wider range of low-sugar, fiber-enriched, and fun-shaped cereals. ## Related on Trend Hunter - [High-Fiber Low-Sugar Cereals](https://www.trendhunter.com/trends/cereal-range.md) - [Low-Sugar Whole Grain Cereals](https://www.trendhunter.com/trends/shreddies-the-honey-one.md) - [Chocolaty Low-Sugar Cereals](https://www.trendhunter.com/trends/coco-pops-chocos.md) - [Nutritionally Minded Breakfast Cereals](https://www.trendhunter.com/trends/new-nestl-cereals.md) - [Low-Sugar Cereal Flavors](https://www.trendhunter.com/trends/hazelnut-choc-flavour-coco-pops.md) - [Multigrain Hoop-Style Cereals](https://www.trendhunter.com/trends/fuel10k-multigrain-hoops.md) - [Hybrid Cereal Snack Squares](https://www.trendhunter.com/trends/rice-krispies-squares-corn-flakes.md) - [High-Protein Wholegrain Cereals](https://www.trendhunter.com/trends/multigrain-flakes.md) - [Lightly Textured Granola Cereals](https://www.trendhunter.com/trends/crunchy-oat-granola.md)