# Cereal-Studded Easter Eggs Rice Krispies Milk Chocolate Eggs are Packaged Like Breakfast Cereal By Laura McQuarrie | Published 2022-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-eggs References: [prnewswire](https://www.prnewswire.com/news-releases/frankford-candy-and-kelloggs-team-up-to-create-new-easter-rice-krispies-and-apple-jacks-treats-301490772.html) & [FrankfordCandy](http://FrankfordCandy.com/)  Fans of breakfast cereal will be eager to enjoy Rice Krispies Milk Chocolate Eggs, a new product officially created by [Frankford Candy](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-n-cereal-bunny) in collaboration with [Kellogg's](https://www.trendhunter.com/trends/white-candy-rabbit). These half-inch eggs contrast smooth and silky milk chocolate with crunchy and crispy Rice Krispies cereal. The milk chocolate Easter treat can be found in a five-ounce package that's specially designed to look like a cereal box. The seasonal Rice Krispies Milk Chocolate Egg snacks for chocolate and cereal lovers of all ages are being introduced to CVS and [Wegmans](https://www.trendhunter.com/trends/organic-beef-stick) stores across the nation, as well as popular online channels like Amazon and the Frankford Candy website. The collaboration also introduced a Rice Krispies Milk Chocolate Rabbit, which shares a different way for fans of the cereal to appreciate their favorite textures and flavors. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 23% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cereal and Chocolate Mashup:** Opportunity for food companies to create unique flavor combinations of cereal and chocolate, and diversify their product lines. - **Packaging as Cereal Boxes:** Opportunity for packaging companies to create fun and creative packaging that mimics breakfast cereal boxes to target younger audiences. - **Holiday Themed Packaging:** Opportunity for packaging companies to create seasonal and limited edition packaging to drive excitement and sales during holidays. ### Industries Being Reshaped - **Food and Beverage:** Food companies can leverage the cereal and chocolate mashup, and expand their product assortment by creating unique flavors and combinations to cater to the growing demand for indulgent treats. - **Packaging:** Packaging companies can leverage the fun and creative cereal box design to develop innovative packaging solutions, and create stronger brand recognition and appeal among younger demographics. - **Seasonal and Holiday Retail:** Retailers can capitalize on the holiday themed packaging to create more excitement and drive sales during the festive season, and build stronger relationships with consumers through exclusive and limited edition products. ## Related on Trend Hunter - [Rice Cereal-Studded Chocolates](https://www.trendhunter.com/trends/rice-krispies-milk-chocolate-n-cereal-bunny.md) - [Easter Chocolate Snack Squares](https://www.trendhunter.com/trends/rice-krispies-square.md) - [Cereal-Infused Candy Rabbits](https://www.trendhunter.com/trends/white-candy-rabbit.md) - [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Branded Springtime Easter Treats](https://www.trendhunter.com/trends/frankford-candy-easter-products.md) - [Easter Popcorn Treats](https://www.trendhunter.com/trends/ms-fried-egg-choccorn.md) - [Marshmallow-Flavored Candy Bars](https://www.trendhunter.com/trends/marshmallow-flavored-candy-bar.md) - [Branded Candy Easter Products](https://www.trendhunter.com/trends/nestl-easter-eggs.md)