# Kid-Friendly Rice Packaging Tilda's Basmati Rice for Kids is Branded with Charming Characters By Laura McQuarrie | Published 2016-05-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/rice-for-kids References: [trndmonitor](https://trndmonitor.com/food-spotlight-tilda-kids-mild-curry-rice/) & [tilda](http://www.tilda.com/kids) Rice may be a dinnertime staple, but it is hardly ever branded to kids in a friendly way—Tilda specializes in making four types of [flavored Basmati rice for kids](https://www.trendhunter.com/trends/butter-chicken-plate). The four flavorful rice products for kids include wild flavors like Mild Curry, Vegetable & Wholegrain Rice, Cheese & Tomato and Sunshine Vegetable Rice. These rice and vegetable mixes are both [gluten-free and dairy-free](https://www.trendhunter.com/trends/flourish-by-kirstys), suited to kids who are old enough to eat solid foods. While parents are used to seeing cookies, candies and other sweet treats packaged with kids in mind, there's now a whole new category of [kid-friendly products](https://www.trendhunter.com/trends/hummus-for-kids) that transform grown-up products like herbal teas and kale bites into sophisticated snacks. In addition to win over parents as well, these kinds of products tend to emphasize healthy eating. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 66% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Kid-friendly Food Packaging:** Opportunity for packaging companies to create fun and engaging packaging designs for children's food products, appealing to both kids and parents. - **Flavored Rice for Kids:** Brands can develop flavorful rice products specifically designed for children, offering a variety of unique and kid-friendly flavors. - **Transforming Grown-up Products for Kids:** There is potential to create sophisticated snacks targeted at children by transforming adult-oriented products, such as herbal teas and kale bites, into more appealing and kid-friendly options. ### Sectors Adopting This - **Food Packaging:** The food packaging industry can capitalize on the demand for kid-friendly packaging by creating innovative, fun, and engaging designs. - **Rice Production:** Rice industry players can explore the opportunity to develop flavored rice products specifically for children, expanding their product offerings and capturing a new customer segment. - **Healthy Snack Market:** Brands in the healthy snack market can tap into the trend of transforming grown-up products for kids by creating sophisticated snacks that are appealing to children while still promoting healthy eating. ## Related on Trend Hunter - [Nutritious Child-Friendly Rice Puddings](https://www.trendhunter.com/trends/tilda-kids-rice-puddings.md) - [Recipe-Specific Rice Products](https://www.trendhunter.com/trends/tilda-rice.md) - [Pouch-Packaged Meal Ranges](https://www.trendhunter.com/trends/tilda-easy-meals.md) - [Heat-and-Eat Fakeaway Rices](https://www.trendhunter.com/trends/readytoheat-rice.md) - [Wholesome Kid-Friendly Granolas](https://www.trendhunter.com/trends/little-rollas.md) - [Single-Serve Rice Pots](https://www.trendhunter.com/trends/tilda-rice-pots.md) - [Microwaveable Katsu Curry Rices](https://www.trendhunter.com/trends/tilda-limited-edition-katsu-curry-rice.md) - [Kid-Friendly Plant-Based Food Ranges](https://www.trendhunter.com/trends/veggy-kids.md) - [International Cuisine Side Dishes](https://www.trendhunter.com/trends/tilda-tasty-sides.md)