# Rice-Based Skincare Lines Anua Has Added a New Rice Enzyme Brightening Cleansing Powder By Katherine Pendrill | Published 2024-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rice-enzyme-brightening-cleansing-powder References: [hypebae](https://hypebae.com/2024/9/anua-viral-k-beauty-brand-rice-skincare-collection-glass-skin)  The popular [K-Beauty](https://www.trendhunter.com/trends/anua-enters-the-us) brand [Anua](https://www.trendhunter.com/trends/toner-pad) is tapping the power of rice for a new skincare line that includes powerful new products like the Rice Enzyme Brightening Cleansing Powder. Designed to help consumers achieve the dewy, glowing complexion known as "glass skin," Anua's new Rice Line specifically helps to repair and protect the skin barrier. In total, there are three new products that make up an easy three-step routine. The first of the new products is the Rice Enzyme Brightening Cleansing Powder, which exfoliates and cleans the skin. Next, consumers are meant to use the Rice 70 Glow Milky Toner, which locks in moisture and brightens the skin. Finally, there's the 7 Rice Ceramide Hydrating Barrier Serum, which hydrates and moisturizes skin to deliver that coveted glass skin look. Image Credit: Anua, [hypebae](https://hypebae.com/2024/9/anua-viral-k-beauty-brand-rice-skincare-collection-glass-skin) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 80% | Activity: 86% | Freshness: 28% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Rice-infused Beauty Products:** Integrating rice as a primary ingredient in beauty products is becoming a popular choice for enhancing skin health and radiance. - **Glass Skin Focus:** The trend towards achieving the 'glass skin' look reflects a consumer desire for luminous and impeccably smooth skin. - **Multi-step Skincare Routines:** Consumers are increasingly interested in multi-step skincare routines that offer comprehensive skin care benefits through layered treatments. ### Industries Being Reshaped - **Skincare and Cosmetics:** The skincare and cosmetics industry is seeing innovation through the incorporation of traditional, natural ingredients like rice. - **Health and Wellness:** The health and wellness industry encompasses new skincare products that not only beautify but also improve overall skin health. - **Beauty and Personal Care:** Beauty and personal care sectors are evolving with innovative products designed to meet specific beauty trends such as the glass skin phenomenon. ## Related on Trend Hunter - [Fermented Red Rice-Powered Skincare](https://www.trendhunter.com/trends/red-rice.md) - [Rice-Powered Plant-Based Skincare Lines](https://www.trendhunter.com/trends/pdrn-skincare1.md) - [Cloud-Like Foaming Cleaners](https://www.trendhunter.com/trends/byoma-foaming-rice-deep-cleanser.md) - [Rice Wine Infused Masks](https://www.trendhunter.com/trends/ground-rice-and-honey.md) - [Black Rice PDRN Cleansers](https://www.trendhunter.com/trends/black-rice-pdrn-cleanser.md) - [Toner Pad Beauty Collections](https://www.trendhunter.com/trends/toner-pad.md) - [Multi-Functional Rice-Powered Facial Toners](https://www.trendhunter.com/trends/rice-toner.md) - [Rice Bran-Powered Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oils.md) - [K-Beauty Retail Expansions](https://www.trendhunter.com/trends/anua-enters-the-us.md)