# Allergy-Friendly Crisp Bars Blake's Seed Based Created Rice Crisp Treats with Flax, Pumpkin & More By Laura McQuarrie | Published 2021-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-crisp-treats References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17854-blakes-seed-based-launches-vegan-rice-crispy-treats) & [blakesseedbased](https://www.blakesseedbased.com/) [Blake's Seed Based](https://www.trendhunter.com/trends/rice-crispy-treats) created a range of allergy-friendly rice crisp treats that are made with ultra-nourishing pumpkin, flax and sunflower seeds. Available in flavors like strawberry and chocolate chip, the bars are made without the top eight allergens, which excludes common ingredients like tree nuts, peanuts, sesame and coconut. The Rice Crispy Treats from Blake’s Seed Based set themselves apart as the first vegan and certified nut-free products of their kind, as many on the market are made with marshmallows, which contain animal-derived gelatin. The [allergy-friendly sweet treats](https://www.trendhunter.com/trends/every-body-eat-cookie-bites) promise to appeal to a wide range of consumers, especially those who identify with Blake Sorensen, the founder and chief executive officer of Blake’s Seed Based, who describes growing up as "the ‘EpiPen guy’ with a deathly nut allergy." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Allergy-friendly Snacks:** Creating a line of allergy-friendly snacks for consumers with food allergies, such as nut-free, dairy-free, and gluten-free snacks. - **Vegan Crispy Treats:** Creating vegan crispy treats that are made without marshmallows and are allergen-free, giving consumers a plant-based option for a popular snack. - **Seed-based Snacks:** Offering a range of snacks made from nutrient-dense seeds, like pumpkin, flax, and sunflower, that can cater to health-conscious consumers and those with food allergies. ### Who This Affects Most - **Food Manufacturing:** Companies in the food manufacturing industry can explore creating a line of allergy-friendly snacks to cater to a growing demand for allergen-free options. - **Plant-based Food:** Businesses producing plant-based food products can consider adding vegan crispy treats to their product lines, as there is low competition in the market and a growing demand for alternatives to traditional marshmallow-based treats. - **Health and Wellness:** Companies in the health and wellness industry can explore offering nutrient-dense snacks made from a variety of seeds to cater to consumers who prioritize health and wellness in their dietary choices. ## Related on Trend Hunter - [Grain-Free Rice Bars](https://www.trendhunter.com/trends/magic-spoon-1.md) - [Allergen-Free Halloween Snack Bags](https://www.trendhunter.com/trends/allergyfriendly-bag-o-treats.md) - [Allergen-Inclusive Child Snack Bars](https://www.trendhunter.com/trends/oat-fruit-bars.md) - [Allergy-Friendly Vegan Chocolates](https://www.trendhunter.com/trends/plant-based-milk-chocolate.md) - [Pretzel-Packed Crispy Rice Treats](https://www.trendhunter.com/trends/rice-krispies-treats-bliss-bars.md) - [Allergy-Friendly Halloween Treats](https://www.trendhunter.com/trends/allergyfriendly-halloween-treats.md) - [Allergy-Safe Cookies](https://www.trendhunter.com/trends/allergysmart.md) - [Crispy Rice Protein Bars](https://www.trendhunter.com/trends/think-crispy-squares.md) - [Crunchy Oat Bites](https://www.trendhunter.com/trends/crunchy-oat-bites.md)