# Japanese Rice Moisturizers The Refreshing Rice Cream From Ishizawa Lab Moisturizes Dry Skin By Alyson Wyers | Published 2016-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rice-cream References: [japantrendshop](http://www.japantrendshop.com/rice-cream-for-skin-care-p-3386.html) Increasingly people are looking to the East for beauty and skin care secrets, and it turns out rice is being used as more than a staple in diet, but as a [rice cream for the face](https://www.trendhunter.com/trends/rice-toner) as well. Made entirely out of rice harvested in Japan, the [face moisturizer](https://www.trendhunter.com/trends/eternal-glow-cream) from Ishizawa Lab is best suited for dry skin types as it refreshes and gives a healthy appearance as well as prevents further dryness. This also makes the product organic and an excellent option for those who prefer [natural beauty ranges](https://www.trendhunter.com/trends/muihood-tao-rice-water-essence). The rice cream comes in a small EOS lip balm-like container with just 30 grams of product inside. It is part of Ishizawa Lab's Keana series. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Eastern Beauty Secrets:** Exploring traditional beauty practices from the East can lead to innovative skincare products. - **Natural Beauty Ranges:** The demand for organic and natural beauty products presents opportunities for the development of rice-based skincare. - **Small-sized Packaging:** Creating compact and convenient packaging, akin to EOS lip balm containers, can be a disruptive innovation in the skincare industry. ### Where This Applies - **Skincare:** The skincare industry can explore rice cream products as a new moisturizing option. - **Organic Beauty:** The growing trend of natural and organic beauty ranges can incorporate rice-based moisturizers. - **Packaging:** The packaging industry can develop small and travel-friendly containers for skincare products. ## Related on Trend Hunter - [Oil-Balancing Milky Moisturizers](https://www.trendhunter.com/trends/dewy-milk-moisturizer.md) - [Skin-Caring Cream Mists](https://www.trendhunter.com/trends/cream-mist.md) - [Rice-Based Skincare Lines](https://www.trendhunter.com/trends/rice-enzyme-brightening-cleansing-powder.md) - [Rice Wine Infused Masks](https://www.trendhunter.com/trends/ground-rice-and-honey.md) - [Rice-Based Ice Creams](https://www.trendhunter.com/trends/the-rice-creamery.md) - [Complexion-Improving Lightweight Moisturizers](https://www.trendhunter.com/trends/brightening-gel-cream.md) - [Medicinal Chinese Skincare Solutions](https://www.trendhunter.com/trends/muihood-tao-rice-water-essence.md) - [Rice-Powered Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioner1.md) - [Rice Seed Water Sunscreens](https://www.trendhunter.com/trends/relief-sun-aquafresh.md)