# Tubed Rice Containers Germany's Reishunger Brand Offers a Different Way to Store the Grains By Meghan Young | Published 2015-01-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-container References: [lovelypackage](http://lovelypackage.com/reishunger-2/) & [reishunger.de](https://www.reishunger.de/) Rice typically comes in bags, yet this rice container hopes to break that mold. It acknowledges the fact that many people tend to transfer the grains into a better receptacle for easier access and health measures. Taking on the form of a [slender tube](https://www.trendhunter.com/trends/sonoco-paper-can), the rice container is compact as well. Aside from its practical state, the rice container holds 600g of grains, it is also extremely well designed. With its bold typography along the side, people will love displaying the [glass jars](https://www.trendhunter.com/trends/rxdco-cocoon-jars-1) proudly on their counter. Designed for Reishunger, a brand hailing from Germany, the rice containers also boast a scratch- and dishwasher-proof chart on the glass helps to measure each portion. This well thought out packaging is one to keep, which is a great sentiment to associate with a brand. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Food Packaging:** The rise of unique and unconventional food packaging designs provides an opportunity for brands to differentiate themselves and enhance the overall user experience. - **Minimalist Kitchenware:** Simplistic and sleek kitchenware designs, such as the slender rice container, offer a modern aesthetic while maintaining functionality and practicality. - **Functional Packaging Design:** Packaging that serves multiple purposes, such as measuring portions or being dishwasher-proof, presents an opportunity to create innovative and value-added products. ### Sectors Adopting This - **Food Packaging:** The food packaging industry can explore new design concepts and materials to create attractive and practical containers for various food products. - **Kitchenware:** Manufacturers in the kitchenware industry can capitalize on minimalist designs and functional features to meet the growing demand for stylish yet practical kitchen tools. - **Home Goods:** The home goods industry can incorporate functional packaging designs into their products, adding value and convenience for consumers. ## Related on Trend Hunter - [Hourglass-Shaped Kitchen Containers](https://www.trendhunter.com/trends/grains-of-time.md) - [Multi-Functional Food Containers](https://www.trendhunter.com/trends/multifunctional-food-container.md) - [Non-Toxic Glass Containers](https://www.trendhunter.com/trends/glass-airtight-container-set.md) - [Multifunctional Glass Food Containers](https://www.trendhunter.com/trends/glass-food-container.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Design-Conscious Food Containers](https://www.trendhunter.com/trends/omi-pod-food-container.md) - [Single-Serve Rice Pots](https://www.trendhunter.com/trends/tilda-rice-pots.md) - [Elegant Airtight Herb Containers](https://www.trendhunter.com/trends/herb-storage-container.md) - [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md)