# Sticky Rice Chips Dang Foods' New Sticky-Rice Chip Flavors are Aged Cheddar and Savory Seaweed By Laura McQuarrie | Published 2018-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-chips References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2018/01/New-at-Winter-Fancy-Food/7.aspx?TipID=6) & [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2018/01/New-at-Winter-Fancy-Food/7.aspx?TipID=6) [Dang Foods](https://www.trendhunter.com/trends/dang-hot-chicken) recently debuted two new Sticky-Rice Chips flavors at the Winter Fancy Food Show: Aged Cheddar and [Savory Seaweed](https://www.trendhunter.com/trends/gimme-seaweed-grab-go-snacks). The unconventional snack crisps are made with a base of sticky rice that has been soaked in watermelon juice before crisping and seasoning. In comparison to conventional potato chips, the Sticky-Rice Chips from Dang Foods are said to have about 40% less fat, which is called out on the front of the product packaging. These new flavors join some of the existing options from the brand such as [Sriracha Spice](https://www.trendhunter.com/trends/doritos-golden-sriracha) and Coconut Crunch. Although potato chips are often seen as one of the ultimate at-home snack foods, many consumers are seeking inventive new kinds of crisps that offer more impressive health benefits. flavors and textures. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Inventive Snack Flavors:** The introduction of flavored sticky rice chips provides an opportunity for companies to explore and develop unique and innovative snack flavors. - **Health-conscious Crisps:** The demand for healthier snack options opens up possibilities for creating crispy snacks with reduced fat content, like the sticky rice chips from Dang Foods. - **Alternative Base Ingredients:** Using sticky rice as a base ingredient for chips presents a potential disruption in the snack industry by offering a gluten-free and unique alternative to traditional potato chips. ### Who This Affects Most - **Snack Food Industry:** The introduction of innovative snack flavors and healthier options presents opportunities for companies in the snack food industry to capitalize on changing consumer preferences. - **Gluten-free Food Industry:** The use of gluten-free sticky rice as an alternative base ingredient for chips can create new market opportunities for companies in the gluten-free food industry. - **Health Food Industry:** The demand for healthier snack options allows the health food industry to explore and develop new products like low-fat sticky rice chips that cater to health-conscious consumers. ## Related on Trend Hunter - [Cheddar Seaweed Snacks](https://www.trendhunter.com/trends/roasted-seaweed-snack.md) - [Umami Shrimp Chip Snacks](https://www.trendhunter.com/trends/calbee-shrimp-chips.md) - [Pickle-Flavored Rice Crisps](https://www.trendhunter.com/trends/quaker-dill-pickle-rice-crisps.md) - [Asian Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/asian-style-chips.md) - [Imitation Crabstick Chips](https://www.trendhunter.com/trends/snacks.md) - [Spicy Condiment Snack Chips](https://www.trendhunter.com/trends/kettle-brand-chili-crisp.md) - [Well-Seasoned Seaweed Snacks](https://www.trendhunter.com/trends/kelpie-chips.md) - [Bite-Sized Seaweed Snacks](https://www.trendhunter.com/trends/bitesized-seaweed-snacks.md) - [Spicy Cuisine Seaweed Snacks](https://www.trendhunter.com/trends/gimme-seaweed-grab-go-snacks.md)