# Sustainable Rice Cereals Zego Foods' Crisp Black Rice Cereal is Made with Minimal Water By Laura McQuarrie | Published 2020-02-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/rice-cereal References: [newhope](https://www.newhope.com/food-and-beverage/natural-products-expo-west-trend-preview-better-breakfast-options/gallery?slide=4) & [zegofoods](https://zegofoods.com/shop-allergy-friendly-gluten-free-snacks/) [Zego](https://www.trendhunter.com/trends/double-protein-oats) Foods' Crisp Black Rice Cereal is made with certified organic and fair trade black rice, offering a sustainable and ethically sourced take on classic rice crisp cereals. Notably, the black rice used in the cereal is cultivated with just a tenth of the water that's typically required to grow rice. The cereal is not only nutrient-dense but also ultra-clean, as it is made with just the one ingredient. Even with one ingredient, the cereal is said to be [naturally sweet](https://www.trendhunter.com/trends/holies-cereal), which won't have people feeling as though they're missing out on sugar or a sugar alternative in the product. Ingredient-conscious consumers who are interested about learning more about the black rice can scan the QR code included on the box to verify the purity of the [black rice cereal](https://www.trendhunter.com/trends/organic-forbidden-rice). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 47% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Rice Cultivation:** Opportunity for developing water-efficient rice cultivation methods to reduce water usage in the agriculture industry. - **Minimal Ingredient Foods:** Potential for creating nutrient-rich and clean foods with minimal ingredients to cater to health-conscious consumers. - **Verification Through QR Codes:** Growing trend of using QR codes on product packaging to provide consumers with access to detailed information and verification processes. ### Who This Affects Most - **Agriculture:** Disruptive innovation opportunity for developing sustainable rice cultivation techniques and practices. - **Food Manufacturing:** Opportunity for creating nutrient-dense foods with minimal ingredients to meet the demands of health-conscious consumers. - **Packaging and Printing:** Increasing demand for incorporating QR codes on packaging to provide consumers with access to product verification and information. ## Related on Trend Hunter - [Minimal-Ingredient Cereals](https://www.trendhunter.com/trends/the-real-cereal-company.md) - [Crispy Super-Grain Cereals](https://www.trendhunter.com/trends/little-crispies-by-seven-sundays.md) - [Upcycled Oat Protein Cereals](https://www.trendhunter.com/trends/upcycled-oat-protein-cereal.md) - [Regenerative Grain Cereals](https://www.trendhunter.com/trends/cascadian-farm-cereals.md) - [Chocolatey Wholegrain Teff Cereals](https://www.trendhunter.com/trends/teff-cocoa-rings.md) - [Healthy Chocolate-Hazelnut Cereals](https://www.trendhunter.com/trends/choc-hazelnut-cereal.md) - [Junk-Free Breakfast Cereals](https://www.trendhunter.com/trends/crispy-fantasy.md) - [Oat-Based Rice Alternatives](https://www.trendhunter.com/trends/oatrice.md) - [One-Ingredient Breakfast Cereals](https://www.trendhunter.com/trends/corn-flakes-cereal.md)