# Decadent Rice Cakes Kallo's Chocolate-Flavored Rice Cakes Are Designed For Hungry Adults By Rahul Kalvapalle | Published 2016-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-cakes References: [foodbev](http://www.foodbev.com/news/kallo-launches-new-chocolate-rice-cake-mini-snack-packs/) & [kallo](http://www.kallo.com/) Kallo, a brand of natural foods owned by Dutch organic food company [Royal Wessanen](https://www.trendhunter.com/trends/airbourne-reserve), is unveiling a brand new range of chocolate-flavored rice cakes that are designed specifically to young professionals and grown-ups who are constantly on the go and need to be able to call upon a delicious and [convenient snack](https://www.trendhunter.com/trends/snack-a-jacks-minis) that doesn't require them to compromise on their health. These new miniature rice cakes are available in 21-gram servings and come in two different chocolate themes, namely [dark chocolate](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks) and Belgian milk. Each unit guarantees absolute absence of any preservatives, artificial flavors and added colors whilst also being gluten-free. The launch of this new rice cake product is part of a renaissance in the rice cake sector, with snack brands increasingly targeting busy adult snackers. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Chocolate-flavored Rice Cakes:** Opportunity for innovative snack brands to cater to busy adult snackers with convenient and healthy chocolate-flavored rice cakes. - **Gluten-free Snacks:** Growing demand for gluten-free snacks presents an opportunity for companies to develop innovative and delicious rice cakes that cater to health-conscious consumers. - **Convenient On-the-go Snacks:** Disruptive innovation opportunity for snack brands to create convenient and portable rice cakes specifically designed for young professionals and busy individuals. ### Industries Being Reshaped - **Organic Food Industry:** The organic food industry can capitalize on the trend of chocolate-flavored rice cakes by introducing organic and natural variants to cater to health-conscious consumers. - **Snack Food Industry:** Opportunity for snack food companies to tap into the growing market of adult snackers by offering a variety of flavorful and healthy rice cake options. - **Gluten-free Food Industry:** Disruptive innovation opportunity for the gluten-free food industry to expand their product offerings by introducing new and innovative gluten-free chocolate-flavored rice cakes. ## Related on Trend Hunter - [Chocolate-Covered Rice Cakes](https://www.trendhunter.com/trends/organic-dark-chocolate-halfcoated-rice-cake-thins.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Real Caramel Rice Cakes](https://www.trendhunter.com/trends/lundberg-family-farms.md) - [Fiber-Rich Puffed Oat Snacks](https://www.trendhunter.com/trends/puffed-oat-cakes.md) - [Crispy Curry-Flavored Snack Cakes](https://www.trendhunter.com/trends/thai-curry-veggie-cakes.md) - [Grown-Up Chocolate Bars](https://www.trendhunter.com/trends/gigantic-candy-deluxe.md) - [Textural Plant-Based Chocolate Cakes](https://www.trendhunter.com/trends/2foods-gteau-chocolate.md) - [Crispy Protein-Packed Snack Cakes](https://www.trendhunter.com/trends/profusion-protein-cakes.md) - [Spiced Breakfast Snack Cakes](https://www.trendhunter.com/trends/apple-and-cinnamon-puffed-oat-cakes.md)