# Japanese Rice Burgers Lotteria's Mongolian Bowl Burger Provides Bites Filled with Carbohydrates By Laura McQuarrie | Published 2015-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-burger References: [brandeating](http://www.brandeating.com/2015/05/lotteria-japan-latest-burger-filled-with-rice-instead-of-beef.html) & [lotteria.jp](https://www.lotteria.jp/) For a limited time, Japanese fast food chain Lotteria will be selling a [rice burger](https://www.trendhunter.com/trends/cheese-burger-don) it is calling the Mongolian Bowl Burger. The contents of the burger include sautéed cabbage, mayonnaise, a hot and sour sauce, protein and in place of the traditional burger patty, a bed of rice. This special item was created in partnership with Moko Tanmen Nakamoto, known as a popular chain of [Mongolian-style ramen restaurants](https://www.trendhunter.com/trends/samurai-menu) in the Tokyo area. Since rice is a staple to the East just as burgers are a staple to the West, this fusion burger presents a worldly clash of cultures—and carbohydrates. Although the new Mongolian Bowl Burger is proof enough, in the past Lotteria has proven itself a fearless brand by experimenting with combinations like [chocolate and chicken](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers), strawberries and steak, as well as a scoop of spaghetti on top of a patty. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 36% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fusion Fast Food:** The blending of different cultures in fast food items, such as rice-based burgers, presents an opportunity for disruptive innovation. - **Unconventional Food Pairings:** Brands that experiment with unusual food combinations like chocolate and chicken or strawberries and steak can attract curious customers and drive sales. - **Carb-focused Burgers:** As more consumers seek alternatives to bread-based buns, brands that offer rice or other carb-heavy alternatives present a potential for disruptive innovation. ### Industries Being Reshaped - **Fast Food:** Fast food chains have an opportunity to capitalize on fusion and carb-heavy burgers to attract new, adventurous customers. - **Food and Beverage:** The food and beverage industry can experiment with unconventional food pairings to create unique and standout products that appeal to consumers. - **Cultural Tourism:** Promoting fusion fast food items that blend different cultures can appeal to tourists seeking new and unique culinary experiences. ## Related on Trend Hunter - [Make-at-Home Rice Burgers](https://www.trendhunter.com/trends/japanese-rice-burgers.md) - [Hot Pot-Flavored Burgers](https://www.trendhunter.com/trends/lotteria-burgers.md) - [Three-Ingredient Rice Burgers](https://www.trendhunter.com/trends/burger-king-pickleball-burger.md) - [Cheesy Habanero Rice Burgers](https://www.trendhunter.com/trends/spicy-double-cheese-rice-burger.md) - [Mochi Rice Cake Burgers](https://www.trendhunter.com/trends/tsukimi-mocchi-teriyaki-ginger-burger.md) - [Melty Simmered Beef Burgers](https://www.trendhunter.com/trends/torotama-gyusukiyaki-burgers.md) - [Online Rice Burger Shops](https://www.trendhunter.com/trends/mos-rice-burger.md) - [Hybrid Regional Cuisine Burgers](https://www.trendhunter.com/trends/kyoto-whopper.md) - [Fast-Food Croquette Burgers](https://www.trendhunter.com/trends/croquette-burgers.md)