# Microwaveable Riceberry Meals S&P's Rice-Based Meal Spotlights Sustainable Thailand Agriculture By Laura McQuarrie | Published 2018-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rice-based-meal References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/09/s-organic-riceberry.html) & [snpfood](http://www.snpfood.com/) Riceberry, a crossbreed superfood rice that is grown in Thailand that's in antioxidants and has a disctinctive deep purple color, is the feature ingredient in these [rice-based meals](https://www.trendhunter.com/trends/readytoheat-rice) from S&P, a restaurant and bakery brand. S&P's organic riceberry-based meals share the many health benefits of the rice product and bring attention to the fact that the rice comes from Thailand—the quick meal packages include cheerful illustrations of farmers, which goes along with the brand's take on "GOOD FOOD, GOOD MOOD." While some of the preservative-free, [microwave-friendly riceberry rice meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) are paired with eggplant, pork and green curry, others show the versatility of the ingredient with different meat and vegetable pairings. Due to the numerous benefits that riceberry rice has, it is set to make its way to North America and appeal to health-conscious consumers as the next must-try [super grain](https://www.trendhunter.com/trends/organic-forbidden-rice). ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Riceberry Superfood:** Disruptive innovation opportunity: Develop new and innovative rice-based products and meal options that capitalize on the health benefits and distinctive characteristics of riceberry. - **Microwaveable Convenience:** Disruptive innovation opportunity: Create convenient and ready-to-eat meal options that cater to busy lifestyles, particularly by focusing on microwaveable packaging and cooking methods. - **Global Super Grains:** Disruptive innovation opportunity: Explore the growing market for super grains like riceberry in different regions, bringing awareness of their health benefits and promoting their adoption in various cuisines and diets. ### Where This Applies - **Health Food:** Disruptive innovation opportunity: Develop new product offerings and market strategies for health food brands to incorporate riceberry as a key ingredient, capitalizing on its nutritional properties and consumer demand for superfoods. - **Convenience Food:** Disruptive innovation opportunity: Create innovative microwaveable meal solutions for the convenience food market, leveraging the appeal of quick and nutritious options for time-constrained individuals. - **Exports and Imports:** Disruptive innovation opportunity: Explore opportunities to import riceberry and other unique agricultural products from countries like Thailand, offering consumers access to diverse and sustainable food options with specific health benefits. ## Related on Trend Hunter - [Convenient Grain-Based Meals](https://www.trendhunter.com/trends/seeds-of-change-2.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [Authentic Flash-Frozen Rice Dishes](https://www.trendhunter.com/trends/simply-so-rice.md) - [High-Fiber Protein-Rich Rices](https://www.trendhunter.com/trends/bens-original-10-medley.md) - [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md) - [High-Quality Microwaveable Rice Pouches](https://www.trendhunter.com/trends/merchant-gourmet-rice-pouches.md) - [Pouch-Packaged Meal Ranges](https://www.trendhunter.com/trends/tilda-easy-meals.md) - [Ready-Made Rice Sides](https://www.trendhunter.com/trends/rice-sides.md) - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md)