# Modern Rice Packaging T-Square's Rice Bag Design for Nanatsuboshi Mixes Tradition with Graphics By Alyson Wyers | Published 2014-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rice-bag References: [thedieline](http://www.thedieline.com/blog/2014/12/2/nanatsuboshi-rice-bag) & [facebook](https://www.facebook.com/pages/T-Square-Design-Associates/) This rice bag design takes an ancient food into modern territory. Where as most [bulk rice packaging](https://www.trendhunter.com/trends/singleserve-rice-cup) tends to be fairly unremarkable, this design created and conceived by Tokyo, Japan-based T-Square Design Associates makes the simple food item look more appealing than ever before. The Venn Diagram-like graphic combines [warm colors red, orange and yellow](https://www.trendhunter.com/trends/fruit-bliss) in a visually pleasing and geometric form. Designed for Nanatsuboshi, the rice bag also incorporates [traditional elements such as calligraphy](https://www.trendhunter.com/trends/muji-labo), and rice field imagery. In an effort to showcase Nanatsuboshi's brand values of passion combined with meticulous discipline, the graphic represents the brand's crossbreeding to develop their product. The clean lines and flat iconography keeps true to Japanese culture while also being unique. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 67% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Modern Rice Packaging:** Innovative rice bag designs blend tradition with modern graphics, making the product more visually appealing. - **Vibrant Venn Diagram-like Graphics:** The use of visually pleasing Venn Diagram-like graphics in packaging design creates eye-catching appeal and sets products apart from competitors. - **Traditional Elements in Packaging:** Incorporating traditional elements such as calligraphy and cultural imagery in packaging design enhances brand values and adds a unique touch. ### Who This Affects Most - **Food Packaging:** The food packaging industry can explore innovative designs that modernize traditional products and make them more visually appealing to consumers. - **Graphic Design:** The graphic design industry can leverage Venn Diagram-like graphics to create visually engaging packaging designs that stand out in the market. - **Cultural Branding:** The cultural branding industry can integrate traditional elements into packaging designs to enhance brand values and resonate with consumers seeking unique products. ## Related on Trend Hunter - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Packaging Anniversary Refresh](https://www.trendhunter.com/trends/kings-hawaiian-2.md)