# Humanized Athletic Branding This Famous Logo Came to Life as the Riccardo Tisci Nike Swoosh By Megan Facciuolo | Published 2014-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/riccardo-tisci-nike-swoosh References: [highsnobiety](http://www.highsnobiety.com/2014/01/13/mike-frederiqo-designers-as-logos-collection/) & [mikefrederiqo](http://www.mikefrederiqo.com) Dutch illustrator Mike Frederiqo has been known to create humanized logos, and this time around ,he presents the Riccardo Tisci [Nike](https://www.trendhunter.com/trends/air-max-dn-silhouette) Swoosh. Riccardo is a well-known creative director for [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion). Following months of speculation, he recently unveiled his collaboration with Nike. This illustration definitely proves just how involved with the brand he is. The image of the Italian designer in a black Nike tee is realistic, as it is based on an picture of him that hit the Internet in January when the collaborative was announced. He is donning an all-black ensemble, except for his white [Air Force 1s](https://www.trendhunter.com/trends/drip). His collection of sneakers are to release on March 21 in select stores throughout Europe. Frederiqo has sold his illustrations by printing them on t-shirts in the past, and I'm hoping he does the same with this project. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Humanized Brand Icons:** Brands can incorporate human features into their logos for a relatable and emotional appeal. - **Celebrity Collaborations in Fashion and Sports:** Partnering with well-known figures can generate buzz and boost sales for brands in fashion and sports industries. - **Limited Edition Sneaker Collections:** Releasing exclusive collections in select stores can create hype and drive sales for brands in the fashion and sports industries. ### Where This Applies - **Fashion:** Fashion brands can explore incorporating human elements into their logos or partnering with celebrities to enhance brand appeal. - **Sports:** Sports brands can seek collaborations with well-known figures to create limited edition sneaker collections and increase consumer interest and sales. - **Art and Design:** The popularity of humanizing logos provides opportunities for designers or illustrators to create unique and personalized brand identities for companies and individuals. ## Related on Trend Hunter - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Minimal All-White Collaborative Shoes](https://www.trendhunter.com/trends/air-force-iii.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Symbolized Collaborative Logo Unveilings](https://www.trendhunter.com/trends/aja-wilson-1.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md)