# Limited-Edition Aniseed Cocktails Ready-to-Drink Ricard Captures the Essence of French Pastis By Laura McQuarrie | Published 2025-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ricard References: [fabnews.live](https://fabnews.live/pernod-ricard-launches-limited-edition-summer-cocktail/) & [Ricard](http://www.Ricard.com)  Ricard is a limited-edition alcoholic beverage and the first [ready-to-drink product](https://www.trendhunter.com/trends/long-drink-raspberry) featuring Pernod Ricard’s signature [anise-flavored liqueur](https://www.trendhunter.com/trends/absinthe-sour). Although the liqueur is usually enjoyed diluted with water, this bright and summery ready-to-sip bottle needs no mixing. It's tradition for adults in France to finish off a summer day with a pastis made with Pernod Ricard, and this unmissably yellow bottle recognizes the growing RTD market in the country. And at 4.5% ABV, Ricard provides a refreshing, easy drinking experience and a convenient choice. Just 220,000 bottles of Ricard are set to be produced this year, and Guillaume Girard-Reydet, CEO of [Pernod Ricard France](https://www.trendhunter.com/trends/absolut-passionfruit-martini), calls it "a true collector’s item that reflects both heritage and modernity.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 60% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Heritage-infused RTD Beverages:** The fusion of traditional liqueur flavors with the convenience of ready-to-drink formatting is redefining consumer expectations for both novelty and nostalgia. - **Limited-edition Alcoholic Products:** Producing a restricted quantity of distinctive alcoholic beverages creates a sense of exclusivity and urgency in the market. - **Low-alcohol Drink Craze:** An increasing demand for beverages with modest alcohol content is shaping trends towards lighter, more sessionable drinks. ### Where This Applies - **Alcoholic Beverage:** Innovation in the alcoholic beverage industry is increasingly focused on merging traditional drink concepts with contemporary lifestyle convenience. - **Packaging and Branding:** New opportunities arise in creating visually iconic and collectible packaging that appeals to both collectors and casual consumers. - **Culinary and Experience Tourism:** Cultural heritage-rich products like pastis are broadening the appeal of culinary tourism, inviting consumers to explore tastes that evoke specific geographic and historic origins. ## Related on Trend Hunter - [Bottled Italian Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-rtd.md) - [Aromatic French-Style Aperitifs](https://www.trendhunter.com/trends/botivo-botanical-aperitivo.md) - [Canned Bar-Quality Martini Cocktails](https://www.trendhunter.com/trends/absolut-passionfruit-martini.md) - [Shakeable Ready-to-Drink Cocktails](https://www.trendhunter.com/trends/shakr-cocktails.md) - [Ready-to-Pour Negroni Cocktails](https://www.trendhunter.com/trends/campari-negroni-ready-to-enjoy.md) - [Premium Italian Spirits](https://www.trendhunter.com/trends/malfy-gin-and-tonica.md) - [Ready-to-Pour Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-to-go.md) - [Refreshing Fruity Cocktails](https://www.trendhunter.com/trends/passoa.md) - [Ready-to-Serve Rum Refreshments](https://www.trendhunter.com/trends/bacard-cocacola.md)