# Ribeye Melt Lunches The New Ribeye Steak Sandwich is Available Midday at Outback Steakhouse By Alyson Wyers | Published 2015-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ribeye-steak-sandwich References: [brandeating](http://www.brandeating.com/2015/05/outback-introduces-new-ribeye-melt-for-lunch.html) If you love meat and melty cheese, you will be so down for this ribeye steak sandwich. Available at [Outback Steakhouse](https://www.trendhunter.com/trends/three-cheese-steak-dip) as part of their America-wide lunch launch, the new Ribeye Melt comes with a side of the restaurant's famous Aussie Fries. Over the past year, the brand has been unveiling lunch hours across the country, which starts at 11am everyday and includes more than 70 lunch combinations. The ribeye steak sandwich consists of sliced steak with grilled onions, bacon, cheddar cheese and garlic aioli on top of a toasted bun. If you are seriously into steak, Outback is also offering Aussie Tacos, which can have either [steak, chicken or fish](https://www.trendhunter.com/trends/steakhouse-breakfast-tacos) plus crispy slaw, cheese, pico de gallo and herb aioli. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 57% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Lunch Launches:** Opportunity for restaurants to expand their customer base and increase sales by introducing lunch options. - **Melty Cheese Craze:** Potential for food companies to capitalize on the demand for dishes featuring melty cheese by creating innovative cheese-based products. - **Customizable Lunch Combinations:** Disruptive innovation opportunity for eateries to attract customers by offering a wide variety of lunch combinations that can be customized to individual preferences. ### Sectors Adopting This - **Restaurant Industry:** Restaurants can leverage the lunch hours trend to drive traffic and increase revenue by launching new lunch menus. - **Food Manufacturing Industry:** Food manufacturers can tap into the melty cheese craze by developing new products that feature innovative and unique cheese melting capabilities. - **Fast Casual Dining Industry:** Fast casual restaurants can take advantage of the customizable lunch combinations trend by offering build-your-own options that cater to diverse customer preferences. ## Related on Trend Hunter - [Cheesy Steak-Based Dips](https://www.trendhunter.com/trends/three-cheese-steak-dip.md) - [Steak-Centric Winter Menus](https://www.trendhunter.com/trends/steakcation-menu.md) - [Premium Steakhouse-Inspired Burgers](https://www.trendhunter.com/trends/all-american-ribeye-steakhouse-burgers.md) - [Ocean-Themed Restaurant Menus](https://www.trendhunter.com/trends/great-barrier-eats-menu.md) - [Chile-Topped Australian Ribs](https://www.trendhunter.com/trends/aussie-chook-ribs.md) - [Festive Steakhouse Menus](https://www.trendhunter.com/trends/outback-steakhouse-holiday-menu.md) - [Crunchy Carrot-Topped Steaks](https://www.trendhunter.com/trends/filet-sheila.md) - [Prime Rib Sandwiches](https://www.trendhunter.com/trends/prime-rib-steak-sub.md) - [Hearty QSR Cheesesteak Sandwiches](https://www.trendhunter.com/trends/arbys-cheesesteaks.md)