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# Dapper Styling Books
Rian Hughes 'Lifestyle Illustration of the 50s' Takes You Back in Time

By Summer Luu | Published 2010-11-09 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/rian-hughes-lifestyles-illustrations
References: [selectism](http://www.selectism.com/news/2010/11/06/lifestyle-illustration-of-the-50s-book/)

Fans of the popular show 'Mad Men' will love this [colorful graphics book](https://www.trendhunter.com/trends/parks-2) as the 50's era is suddenly seeing a revival in style and fashion. The Rian Hughes 'Lifestyle Illustration of the 50s' puts together a [collection of drawings](https://www.trendhunter.com/trends/halftone) giving us a great look into this post-war decade.

The images throughout the book display an aspirational culture taking shape in drawings depicting cheery and hopeful scenes that started after the war. With over 1000 [beautiful and bright pictures](https://www.trendhunter.com/trends/amusebouche), the Rian Hughes 'Lifestyle Illustration of the 50s' book will definitely take you back in time.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 46% | Activity: 48% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books)

## Key Themes

### What Makes This Trend Stand Out

- **Retro Aesthetics:** There is an opportunity for businesses to cater to the growing demand for vintage-inspired products and experiences.
- **Nostalgia Marketing:** Businesses can leverage the emotional connections that consumers have with the past to create effective marketing campaigns.
- **Visual Storytelling:** The use of vivid and captivating illustrations can be a powerful tool for brands to tell their stories and create engaging content.

### Sectors Adopting This

- **Fashion:** The fashion industry can tap into the renewed interest in 50's fashion to create new collections and marketing campaigns.
- **Publishing:** Publishing companies can explore the potential of illustrated books with unique art styles due to the increasing demand for aesthetic and visual-heavy content.
- **Marketing and Advertising:** Marketing and advertising firms can develop campaigns that use nostalgic aesthetics to enhance brand storytelling, establish emotional connection with audiences, and drive engagement.

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