# Rebel Chic Fashion Ads Isabeli Fontana Stars in Karl Lagerfeld's Riachuelo Fall/Winter Campaign By Meghan Young | Published 2016-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/riachuelo-fallwinter References: [fashiongonerogue](http://www.fashiongonerogue.com/karl-lagerfeld-riachuelo-fall-winter-2016-campaign-photos/) & [riachuelo.br](http://www.riachuelo.com.br) If Karl Lagerfeld has anything to say about it, the latter half of the year will be full of [rebel chic looks](https://www.trendhunter.com/trends/songs-of-siren) as per the Riachuelo Fall/Winter 2016 ad campaign. Edgy and glamorous with a slight androgynous appeal, it's hard not to fall in love with the direction at first glance. Granted, it's an arguably timeless one that can work in just about any season. Starring Brazilian top model Isabeli Fontana, the Riachuelo Fall/Winter 2016 ad campaign was shot by photographer Nicole Heiniger. Wearing a mix of leather jackets, high-waisted pants and [large tote bags](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) featuring illustrated versions of Lagerfeld’s beloved cat, Choupette, the outfits are just what people have come to expect from the fashion designer. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Rebel Chic Fashion:** Opportunity for disruptive innovation lies in creating rebel chic fashion lines that incorporate edgy and glamorous elements with a slight androgynous appeal. - **Illustrated Fashion Accessories:** Disruptive innovation can be achieved by designing large tote bags and other accessories featuring illustrated versions of beloved characters or icons. - **Timeless and Versatile Fashion:** The trend of timeless and versatile fashion opens up opportunities for disruptive innovation by creating designs that can be worn in any season. ### Sectors Adopting This - **Fashion:** The fashion industry can tap into the rebellious chic trend by incorporating edgy and glamorous elements with a slight androgynous appeal in their collections. - **Photography:** Photographers can explore the trend of shooting rebel chic fashion campaigns that capture the essence of edginess and glamor. - **Illustration:** The illustration industry can seize the opportunity to create illustrated versions of beloved characters or icons for fashion accessories, such as large tote bags. ## Related on Trend Hunter - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)