# Reformulated Sparkling CBD Beverages Rhythm Sparkling Hemp Beverages Increased its CBD Dosage By Elena Rahman | Published 2022-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rhythm-sparkling-hemp-beverages References: [drinkrhythm](https://drinkrhythm.com/)  Rhythm Sparkling Hemp Beverages was previously known as Rhythm CBD Seltzers. The brand recently announced a [major rebrand](https://www.trendhunter.com/trends/flora1) that spotlighted its beverages' functionalities rather than flavors. The changes are featured both inside and outside of the can. On the inside, the beverage now boasts 25 milligrams of nano-emulsified, broad-spectrum hemp extracts peer 12oz can. This is a 66% increase from its previous formulas. Additionally, three of Rhythm's formulas were renamed to better reflect their functions. Rhythm Energy is a [caffeinated beverage](https://www.trendhunter.com/trends/deep-space-propulsion) to energize the user. Rhythm Hydrate boasts electrolytes and B-vitamins to power the user. Finally, Rhythm Sleep is now made with 2 milligrams of CBN isolate instead of melatonin. These changes were made in partnership with [Vertosa](https://www.trendhunter.com/trends/boldt-drinks), a science-first cannabis company. Image Credit: Rhythm Sparkling Hemp Beverages ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 44% | Activity: 79% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Increased CBD Dosage:** The trend of increasing the dosage of CBD in beverages presents an opportunity for brands to stand out in the market and provide stronger benefits to consumers. - **Rebranding Functionalities:** The trend of rebranding to highlight the functionalities of a product rather than flavors can lead to increased consumer interest and differentiation from competitors. - **Partnering with Cannabis Science Companies:** The trend of partnering with cannabis science companies such as Vertosa can lead to the creation of innovative and scientifically-backed products that appeal to health-conscious consumers. ### Who This Affects Most - **CBD Beverages:** CBD beverage companies can take advantage of the trend of increasing CBD dosage and rebranding to better reflect the functionalities of their products. - **Functional Beverages:** Functional beverage companies can explore using CBD and other plant-based extracts to create products with added health benefits. - **Cannabis Science:** Cannabis science companies such as Vertosa can partner with beverage companies to create new and innovative products that appeal to consumers looking for science-backed health benefits. ## Related on Trend Hunter - [Relaxation-Supporting Hemp Drinks](https://www.trendhunter.com/trends/rhythm-relax.md) - [Replenishing CBD Sports Beverages](https://www.trendhunter.com/trends/rhythm-sport.md) - [Hemp-Derived THC Beverages](https://www.trendhunter.com/trends/hempderived-thc-beverage.md) - [Fruity Cannabis Hydration Drinks](https://www.trendhunter.com/trends/vibations-1.md) - [THC-Infused Beverage Expansions](https://www.trendhunter.com/trends/thcinfused-beverage.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md) - [Slim CBD Sparkling Waters](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md)