# Relaxation-Supporting Hemp Drinks The Rhythm Relax Beverage Helps Calm an Anxious Mind By Michael Hemsworth | Published 2022-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rhythm-relax References: [bevnet](https://www.bevnet.com/news/2022/rhythm-launches-new-beverage-for-relaxation) & [drinkrhythm](http://drinkrhythm.com/)  The [Rhythm Relax](https://www.trendhunter.com/trends/rhythm-sparkling-hemp-beverages) beverage is a [functional wellness product](https://www.trendhunter.com/trends/brez-tonics) for consumers seeking out a way to more effectively relax at the end of a long day or on time off. The drink features a Cucumber Honeydew flavor, and is formulated with 25mg of [broad spectrum hemp extract](https://www.trendhunter.com/trends/goodmellow) along with 100mg of L-Theanine. The latter is the amino acid found in green tea that helps to offer relaxing benefits without causing feelings of drowsiness. CEO and Co-Founder of Rhythm Ian Monat commented on the Rhythm Relax beverage saying, "Considering everything that’s happened this year, everyone deserves a spa day to unwind. Rhythm Relax brings those blissful moments of serenity within reach on a daily basis, with no reservation required." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 48% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Functional Beverages:** The trend of functional beverages with hemp extract and natural ingredients produces a disruptive innovation opportunity for the beverage industry. - **Wellness Products:** The wellness trend offers disruptive opportunities to create new product formulations that target relaxation and stress relief. - **Green Tea Extract:** The use of green tea extract as an ingredient in relaxation products can be a food trend that could lead to product innovation for health and wellness industries. ### Industries Being Reshaped - **Beverage Industry:** The functional beverage market has the potential to disrupt the traditional beverage industry through the introduction of products that serve a specific purpose, such as relaxation and stress relief. - **Health and Wellness Industry:** With an increase in consumer interest in wellness and relaxation, the healthcare industry can benefit from the introduction of new products for stress management and relaxation. - **Natural Products Industry:** As consumers become more mindful of what they put into their bodies, the natural products industry can take advantage of the trend towards using plant-based ingredients in functional wellness products. ## Related on Trend Hunter - [Reformulated Sparkling CBD Beverages](https://www.trendhunter.com/trends/rhythm-sparkling-hemp-beverages.md) - [Hemp-Derived THC Beverages](https://www.trendhunter.com/trends/hempderived-thc-beverage.md) - [Replenishing CBD Sports Beverages](https://www.trendhunter.com/trends/rhythm-sport.md) - [On-the-Go CBD Beverages](https://www.trendhunter.com/trends/rhythm-shorties.md) - [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Relaxing Nootropic Refreshments](https://www.trendhunter.com/trends/peak-mood-drinks-unwind.md) - [Mood-Enhancing Sparkling Waters](https://www.trendhunter.com/trends/recess-mood.md) - [Vibe-Focused Hemp Drinks](https://www.trendhunter.com/trends/tattersall-functional-beverages.md)