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# Luxe Oversize Editorials
The Bon Magazine Rhythm & Blues Photoshoot is Bulky

By Jordy E | Published 2012-12-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rhythm-blues
References: [mode.newslicious.net](http://www.mode.newslicious.net/2012/12/rhythm-blues-giedre-kiaulenaite-by.html) & [bon.se](http://www.bon.se)

The Bon Magazine 'Rhythm & Blues' editorial shows off the looks and aptitude of model Giedre Kiaulenaite. It is within this Winter 2012 spread that Kiaulenaite manages to make [bulky, oversize pieces](https://www.trendhunter.com/trends/grey-bandits-midtown-denim-jacket) appear somehow dainty and moreover practical for its budding community of readers.

Stylist Marcus Soder chose to take a risk with apparel in Rhythm & Blues. In straying away from standard tight ensembles, he moved towards a male form of dress, one that is difficult to pull off for many women. His incorporation of baggy beige capris, loose fitting vests and [chunky knit shorts](https://www.trendhunter.com/trends/arty-knitwear) worked well with revealing belly tops and [leather accessories](https://www.trendhunter.com/trends/songs-of-siren) however, giving way to a delicate merger between sultry and conservative ensembles.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 69% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Luxe Oversize Fashion:** The trend towards bulky, oversize pieces in fashion presents an opportunity for brands to innovate by offering practical yet dainty options for consumers.
- **Gender-fluid Clothing:** The push towards gender-fluid clothing, as evidenced by the editorial's use of male dress for women, is a trend that opens up a new market for disruptive innovation in the fashion industry.
- **Mixing Conservative and Sultry Ensembles:** The trend towards mixing conservative and sultry ensembles presents a unique opportunity for fashion designers and brands to experiment with new garment pairings.

### Who This Affects Most

- **Fashion:** The fashion industry has an opportunity to innovate by developing practical, dainty, gender-fluid garments that blur traditional male and female clothing distinctions.
- **Retail:** Retailers can capitalize on the trend towards mixing conservative and sultry clothing by offering new garment pairings that appeal to modern consumers.
- **Media and Publishing:** Media and publishing companies can create new editorial content that explores the growing trend of bulky, oversize fashion with a focus on practicality and daintiness.

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