# Philippines-Honoring Chunky Sneakers RHUDE and PUMA Drop a Honoring CELL Endura Sneaker By Amy Duong | Published 2019-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rhude-and-puma References: [highsnobiety](https://www.highsnobiety.com/p/rhude-puma-cell-endura-release-date-price/) & [rh-ude](https://rh-ude.com/) Los Angeles-based label [RHUDE](https://www.trendhunter.com/trends/puma-and-rhude) and [PUMA](https://www.trendhunter.com/trends/h-street-tf) work in collaboration on a new iteration of the CELL Endura sneakers. The new versions are created to celebrate Rhuigi Villasenor, specifically his heritage and hometown in the Philippines -- he was born and grew up in the Southeast Asian country. The sneakers latest colorway is entitled 'Sundry' and it features elements that directly referencing sun-drying methods -- it is a traditional drying method that is common in the Philippines and something Villasenor and his mother were accustomed to before their move to America. The sneakers boast a sand-colored upper made up of mixed materials alongside the CELL technology at the sole unit. The uppers feature touches of both leather and mesh, sitting atop a visually aged midsole adorned with branding at the heel informed with embroidery. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Heritage-inspired Sneakers:** Opportunity for brands to create sneakers that pay homage to cultural heritage, incorporating traditional elements into modern designs. - **Collaborative Footwear Collections:** Potential for collaborations between fashion labels and sneaker brands to create unique and limited-edition sneaker releases. - **Incorporating Local Traditions:** Opportunity for brands to infuse products with local traditions and customs, creating a sense of authenticity and storytelling. ### Who This Affects Most - **Fashion:** Fashion brands can explore collaborations with sneaker companies to tap into the lucrative sneaker market and reach a broader audience. - **Footwear:** Sneaker brands can leverage cultural heritage and local traditions to create unique sneaker releases that resonate with consumers and drive sales. - **Philippines Tourism:** The use of Philippine cultural references in sneaker design can attract attention and interest from tourists, promoting the country's heritage and promoting tourism. ## Related on Trend Hunter - [Country-Inspired Sneakers](https://www.trendhunter.com/trends/h-street-tf.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [70s Skate Era-Inspired Footwear](https://www.trendhunter.com/trends/camino-and-the-coupe.md) - [Retro Denim-Crafted Sneakers](https://www.trendhunter.com/trends/palermo-denim.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Shimmery New Year-Inspired Streetwear](https://www.trendhunter.com/trends/hajime-sorayama-2.md) - [Collaborative Vibrant Sneaker Models](https://www.trendhunter.com/trends/rc56-sneaker.md)