# Rhubarb Brownie Treats This Dessert Rhubarb Recipe is Decadent, Rich and a Little Tart at the Same By Alyson Wyers | Published 2015-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rhubarb-recipe References: [iambaker.net](http://iambaker.net/rhubarb-brownies/) This sweet rhubarb recipe incorporates the vegetable into a classic dessert. Created by Amanda from I Am Baker, the Rhubarb Brownies are an unusually healthy take on the beloved treat. This is just the latest example of a baked good where a vegetable has stealthily been added to the ingredient list. If you want to attempt these [brownies at home](https://www.trendhunter.com/trends/double-fudge-brownie), the rhubarb recipe calls for things like [mini semi-sweet chocolate chips](https://www.trendhunter.com/trends/dubai-chocolate-brownie), cocoa powder and finely diced garden rhubarb. The result is a treat worth gushing over, with a crispy top layer and a gooey bottom. The decadently rich and slightly tart flavors go surprisingly well together, even if you aren't a big fan of chocolate to begin with. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegetable-infused Desserts:** This trend of incorporating vegetables into desserts creates disruptive innovation opportunities for bakers to create unique and healthier treats. - **Unconventional Ingredients in Baked Goods:** The use of unconventional ingredients like rhubarb in baked goods presents opportunities to experiment with flavors and create new and exciting desserts. - **Health-conscious Dessert Options:** The rise of healthier dessert options, like these rhubarb brownies, provides innovative opportunities for businesses to cater to health-conscious consumers. ### Who This Affects Most - **Bakery:** Bakeries can seize upon the trend of vegetable-infused desserts by offering a variety of unique and healthier sweet treats. - **Food Manufacturing:** Food manufacturers can explore the use of unconventional ingredients like rhubarb in baked goods to develop innovative and marketable products. - **Specialty Food Retail:** Specialty food retailers can tap into the demand for health-conscious desserts by offering a diverse range of options, including rhubarb brownies. ## Related on Trend Hunter - [Nourishing Chickpea Brownies](https://www.trendhunter.com/trends/chickpea-brownies.md) - [Balanced Strawberry-Infused Brownies](https://www.trendhunter.com/trends/strawberry-brownie.md) - [Nutritionally Enhanced Desserts](https://www.trendhunter.com/trends/veggies-made-great1.md) - [Candy Bar-Topped Dessert Brownies](https://www.trendhunter.com/trends/little-caesars-cookie-dough-brownie.md) - [Rich Brownie-Packed Cookies](https://www.trendhunter.com/trends/classic-brookie.md) - [Veggie-Infused Snack Products](https://www.trendhunter.com/trends/happy-orchard-products.md) - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Branded Peanut Butter Brownies](https://www.trendhunter.com/trends/peanut-butter-cup-brownie.md) - [Veggie-Packed Brownie Snacks](https://www.trendhunter.com/trends/veggies-made-great-brownie-bites.md)