# Locally Crafted British Gins The Berkshire Botanical Rhubarb & Raspberry Gin is Aromatic By Michael Hemsworth | Published 2020-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rhubarb-raspberry-gin References: [foodbev](https://www.foodbev.com/news/berkshire-botanical-debuts-quintessentially-british-rhubarb-raspberry-gin/) & [berkshirebotanical](https://berkshirebotanical.co.uk) The Berkshire Botanical Rhubarb & Raspberry Gin is one of the latest offerings from the UK-based artisan spirits brand that is sure to delight consumers seeking out a product with a [fruity, aromatic profile](https://www.trendhunter.com/trends/willoe-gin). The gin is distilled on the Yattendon Estate in West Berkshire, and has been created using rhubarb and raspberries in the mix in order to pair well with the [peppery citrus spice profile](https://www.trendhunter.com/trends/spice-circuit-gin). Featuring an ABV of 40.3%, the spirit is positioned to be perfect for consumers with a penchant for high-quality, locally made British gins. Creator and Owner Johnny Neill spoke on the new Berkshire Botanical Rhubarb & Raspberry Gin saying, "We know that provenance and quality are increasingly important for consumers, so as a local, [British brand](https://www.trendhunter.com/trends/820-spirits-gins) taking inspiration from the Yattendon Estate and surrounding Berkshire countryside, we’re perfectly positioned to deliver on this trend, both with our existing products and our new Rhubarb & Raspberry variant.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 14% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Locally Sourced Artisanal Spirits:** Creating high-quality and locally sourced spirits is a growing trend among artisanal distilleries. - **Fruit-flavored Gins:** Fruit-flavored gins are becoming more popular among consumers looking for unique and flavorful spirits. - **Peppery Citrus Spice Flavors:** Gins with a peppery citrus spice flavor profile are gaining popularity among gin drinkers. ### Who This Affects Most - **Craft Distilleries:** Craft distilleries can capitalize on the trend of locally sourced artisanal spirits by using locally grown ingredients and promoting their brand as a local business. - **Alcoholic Beverage Manufacturing:** Alcoholic beverage manufacturers can take advantage of the trend of fruit-flavored gins by experimenting with new flavor combinations and catering to consumers seeking out unique and flavorful options. - **Food and Beverage Retail:** Food and beverage retailers can benefit from the rise in popularity of peppery citrus spice flavored gins by stocking and promoting these products in their stores. ## Related on Trend Hunter - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md) - [Fruit-Forward Gin Liqueurs](https://www.trendhunter.com/trends/penrhos-gin-liqueurs.md) - [Royal Raspberry Gins](https://www.trendhunter.com/trends/coronation-gin.md) - [Festive Gin Recipes](https://www.trendhunter.com/trends/ramsbury-gin.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md) - [Festively Illuminated Gins](https://www.trendhunter.com/trends/christmas-lightup-gins.md) - [Garden-Sourced Botanical Gins](https://www.trendhunter.com/trends/revivalist-garden-gin.md) - [Boutique Orange-Infused Gins](https://www.trendhunter.com/trends/orange-bergamot-infused-gin.md)