# Free-From Fruit-Rich Cordials Belvoir Farm Rhubarb & Apple Cordial Has 100% Natural Ingredients By Michael Hemsworth | Published 2026-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rhubarb-apple-cordial References: [retailtimes](https://retailtimes.co.uk/belvoir-farm-expands-premium-cordial-range-with-rhubarb-apple-launch/) & [belvoirfarm](https://belvoirfarm.co.uk)  [Belvoir Farm](https://www.trendhunter.com/trends/belvoir-farm) Rhubarb [& Apple](https://www.trendhunter.com/trends/smarties-squashies-sours-cherry-apple) Cordial has been added to the brand's premium product portfolio as a nod to the increasing demand for natural soft drink varieties and nostalgic flavor experiences. The product responds to the popularity of rhubarb flavor in adjacent categories like tonics and ciders, and offers a decidedly higher fruit content when compared. The product features 30% real rhubarb juice with a 100% natural recipe that contains no artificial sweeteners or preservatives. The product also delivers on value with a total of 22 servings per bottle to allow consumers to prepare it to their liking from the comfort of home. Belvoir Farm Rhubarb & Apple Cordial is rolling out on a staggered basis for £4.25 per bottle into [Morrisons](https://www.trendhunter.com/trends/aspall-crisp-apple-cyder) this month before heading to Saisbury's and Waitrose in May. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 59% | Activity: 69% | Freshness: 73% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Fruit-forward Cordials:** Higher real-fruit content in concentrated cordials enables product lines that blur the line between mixers and standalone premium beverages. - **Clean-label Premiumization:** Growing consumer preference for 100% natural recipes without sweeteners or preservatives is reshaping premium positioning and ingredient sourcing strategies. - **Nostalgic Flavor Revivals:** Renewed interest in heritage flavors like rhubarb creates opportunities for modern reinterpretations across beverage formats and occasion-based products. ### Who This Affects Most - **Beverage Manufacturing:** Formulation and processing innovations are opening paths for higher-juice concentrates and preservative-free shelf stability solutions. - **Retail Grocery:** Shelf assortment and private-label strategies are being influenced by demand for premium, natural mixers that drive repeat household purchases. - **Food Packaging:** Packaging design and dosage-focused containers are becoming critical to support multi-serving cordials and reduce food waste while preserving freshness. ## Related on Trend Hunter - [Flavorful Concentrated Beverage Kits](https://www.trendhunter.com/trends/golden-margaritas.md) - [Inaugural Festive Chocolate Ranges](https://www.trendhunter.com/trends/holiday-chocolate-bar-collection.md) - [Hydration-Driven Fruit Beverages](https://www.trendhunter.com/trends/belvoir-farm.md) - [Moon-Inspired Limited-Edition Donuts](https://www.trendhunter.com/trends/moon-rock-donut.md) - [Tennis Championship Gin Spirits](https://www.trendhunter.com/trends/sipsmith-top-seed.md) - [Fruity Mushroom-Infused Cordials](https://www.trendhunter.com/trends/black-trumpet-blueberry-cordial.md) - [Golf Tournament Whisky Cocktails](https://www.trendhunter.com/trends/whisky-cocktails.md) - [Branded Cocktail Initiatives](https://www.trendhunter.com/trends/grand-cordon-competition.md) - [Wheat-Forward Kentucky Bourbons](https://www.trendhunter.com/trends/wheated-kentucky-straight-bourbon.md)