# Flexible Ownership Apartments Rhove's Model Gives Apartment Renters a Stake in the Building By Laura McQuarrie | Published 2020-07-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rhove References: [fastcompany](https://www.fastcompany.com/90523549/this-startup-gives-renters-a-financial-stake-in-their-apartments) & [rhove](https://rhove.com/) Rhove offers an alternative to buying or renting a place of residence that promises to be particularly appealing to young adults. The start-up reimagines renters as stakeholders, recognizing that the average young person spends hundreds of thousands of dollars on rent without any of the benefits of owning property. In partnership with Rhove, a new complex in Columbus, Ohio is giving renters the ability to get a [financial stake in the building](https://www.trendhunter.com/trends/tokenized-real-estate-investments), offering both financial benefits and flexibility. The rise of everything from [P2P car sharing start-ups](https://www.trendhunter.com/trends/turo-monthly) to furniture rental services acknowledges that Millennials are embracing [co-ownership opportunities](https://www.trendhunter.com/trends/coowned-luxury-vacation-homes). Since buying a house is one of the most expensive purchases that the average person makes, this model offers an appealing hybrid of renting and homeownership—or "rentership." Image Credit: Norman Ai ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Stakeholder Renting:** Exploring ownership models for renting that allow tenants to become stakeholders presents innovative opportunities to attract younger generations of renters and provide an experience closer to home ownership. - **Flexible Housing:** Harnessing technology and novel approaches to provide renters with greater flexibility in housing options can disrupt traditional residential real estate models and create new business opportunities. - **Co-ownership Networks:** Developing co-ownership networks that offer access to shared assets and property to younger generations can tap into growing demand for more social and collaborative living arrangements. ### Where This Applies - **Real Estate:** The real estate industry has an opportunity to innovate by exploring new hybrid models of renting and ownership for younger generations of renters. - **Fintech:** Fintech companies can disrupt the traditional ownership and financing options by developing new financial models that allow renters to become stakeholders in the properties they occupy. - **Sharing Economy:** Models of co-ownership and stakeholder renting present opportunities to expand the sharing economy into the residential real estate sector, creating new business models and revenue streams. ## Related on Trend Hunter - [Real Estate Co-Investor Apps](https://www.trendhunter.com/trends/coproperly.md) - [Rental Home Investment Platforms](https://www.trendhunter.com/trends/rental-home-investment-platform.md) - [Peer-To-Peer Rental Marketplaces](https://www.trendhunter.com/trends/peertopeer-rental.md) - [Rental Payment-Tracking Services](https://www.trendhunter.com/trends/koho-financial.md) - [Canadian Rent-Reporting Tools](https://www.trendhunter.com/trends/borrowell.md) - [Flexible Coliving Platforms](https://www.trendhunter.com/trends/coliving-platform.md) - [AR Apartment Platforms](https://www.trendhunter.com/trends/3d-apartment.md) - [Alternative Travel Incentives](https://www.trendhunter.com/trends/roamr-for-friends.md) - [Comprehensive RV Rental Platforms](https://www.trendhunter.com/trends/rv-rental-platform.md)